NEW YORK: Business can end massive problems like hunger, poverty, war, and catastrophic climate change--if they can make money at it. So say best-selling authors Jay Conrad Levinson (creator of Guerrilla Marketing, the best-selling marketing series in history) and "Transformpreneur" (sm) Shel Horowitz (international speaker/TEDx Talker and author of 10 books). 

Horowitz, a New York City native now living in Massachusetts, speaks on Saturday, April 16, 11:30 and launches his 10th book, Guerrilla Marketing to Heal the World, at the massive Green Festival, Javits Center (North Building)

Says Horowitz, "We don't solve these entrenched problems through guilt and shame; we've tried that and it doesn't work. We solve them through enlightened self-interest: developing products and services that directly make a difference--and a profit—and we already know how to do this."

A related idea: Consumer pressure makes a difference. Businesses are much more likely to take on these challenges if they know consumers not only want this, but demand it.

Morgan James Publishing brings out Levinson and Horowitz's second collaboration, Guerrilla Marketing to Heal the World, April 19. The Green Festival talk is the first of three launch events and the only one in NYC. Their first co-authored book, Guerrilla Marketing Goes Green (Wiley, 2010), showed that green is often cheaper and easier to market. Guerrilla Marketing to Heal the World goes much deeper--demonstrating that business can *profit* by promoting environmental and social transformation.

Guerrilla Marketing to Heal the World has more than 20 endorsements including Jack "Chicken Soup" Canfield and Seth "Purple Cow" Godin--as well as essays contributed by four bestselling authors, including Cynthia Kersey (Unstoppable) and Frances Moore Lappe (Diet for a Small Planet). It's also one of the last books to be co-authored by the late Jay Conrad Levinson (1933-2013), bestselling author/co-author of more than 60 books and founder of the Guerrilla Marketing empire. It promises to be a gamechanging book, relevant to business people, activists, and consumers. Learn more at http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

Journalists: Reply to this email to:

· Schedule an interview with Horowitz by email, phone/Skype, or in person at Green Festival

· Review the book (please specify PDF/Kindle or paperback

You may also run or modify the sample review we've prepared (in 300-, 600-, and 1000-word versions)  and/or a prewritten Q&A, all of which you can find along with photos, news releases, a list of 35 different excerpts that are available--ranging from 356 to 1521 words--at http://goingbeyondsustainability.com/media-center/

For Release: On Receipt

Contact: Shel Horowitz (primary author), 413-586-2388 (8 a.m. to 10 p.m US Eastern),? shorowitz AT goingbeyondsustainability.com

Nickcole Watkins (publisher's media liaison), (516) 900-5674 (9 a.m. to 5 p.m. US Eastern), nickcole AT morganjamespublishing.com 

ISBNs: 978-1-63047-658-8 (paperback), 978-1-63047-659-5 (eBook)

Price $24.95 (paperback)

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