To assist seniors seeking qualified home care aides, the American Association for Long-Term Care Insurance announced a cooperative effort.

"Most long-term care is provided in the home setting and finding competent, trained and quality aides can be a daunting task," explains Jesse Slome, director of the long-term care insurance industry group.  The organization announced that it will accept a limited number of banner ads on the Association's website.

"We know that consumers are going online for a wide range of information and we know those visiting the Association's consumer webpages do look for home care providers," Slome notes. 

"The only banner ads that we allow on the consumer pages are from national home care providers that provide home care assistance on a 24-hour home care or hourly home care basis.  This is a beneficial service to consumers."

The Association announced that banner ads would be available for the cost of $400 for the year.  "The income helps us defray some of our website maintenance costs," Slome shares.  "We really do this because we know there's a need for this information."  Banner ads are only available to national home care organizations.  "This isn't an arrangement that would be mutually beneficial for local or even regional entities," Slome suggests.

To learn more about the opportunity, call the Association at 818-597-3227.   The American Association for Long-Term Care Insurance advocates for the importance of long-term care planning and supports insurance and financial professionals who market both traditional and linked benefit long-term care products.