It’s my pleasure to share with you that The American Thinker has published a review of my book “Beat the Incumbent: Proven Strategies and Tactics to Win Elections.” You can access it here.

And here are some excerpts:

“In search of information to help me make sense of what happened, I unearthed a book by political strategist, Louis Perron, Beat the Incumbent: Proven Strategies and Tactics to Win Elections, which focuses specifically on helping challengers win elections. For candidates, the book offers tactics they can utilize in their campaigns;f or voters, it offers new understanding about the ways that candidates choose to engage with the public.

Beat the Incumbent is unique because it doesn’t rely on the same general narrative as most political books. It’s not solely about US races and cases, leading figures, or historical trends, rather, it feels fresh because it does two things incredibly well: First, it draws on global examples which greatly expand the scope of what American voters would consider normal or even possible during an election cycle, and second, it offers readers a clear start-to-finish blueprint to get off the bench and start affecting their own campaign.

The book begins with how to approach the basic questions that many candidates never take the time to ask themselves: Why do you want to run? Who is it that you’re really running against? How do you stack up as a challenger? Is a position in the public spotlight something that you actually want in your life? Can your friends, spouse and children handle it all the same?

As the book builds, Perron offers the reader everything a candidate needs to be successful: how to organize a campaign timeline, understand polling surveys, create winning messages, avoid common hazards, improve charisma, fundraise effectively, use outsider status to an advantage, and much, much more.

It’s a captivating dive into the tactics that have worked for politicians for decades, and includes in-depth case studies ranging from Vladimir Zelensky’s rise from comedian to president of Ukraine, to how Tony Blair finally brought the UK Labour party back into power after the Thatcher reign began 20 years earlier, along with many others.

Perron takes the reader on a walk through history, explaining in clear terms how each one of these figures was able to buck the status quo and usher change into their sphere of influence, but in a way that provides a “finger on the pulse” level of insight that I haven’t seen packaged so neatly anywhere else.

For readers who are considering their own political future, or want to bolster the campaign that they’re already running,Beat the Incumbent really does read like a cheat-sheet. You can feel its theoretical roots as you read, but it’s not about band-aid solutions, patterns,or heady concepts. Page after page, Perron’s expertise as a practitioner shines through as he lays out the fundamentals for a successful campaign. It’s not hyperbole to say that anyone with ambition can sit down with the book and go from aspirational thinker to having the mindset of a well-prepared candidate in a matter of hours.

Beat the Incumbent isn’t a Rosetta stone for the times, and it doesn’t try to be. What it is, is a map to help us all understand the world of politics a bit better, and most importantly, to help the next generation of leaders get their place at the table.”

You can access the entire review on the website of The American Thinker.