Call it an avatar, an ideal member, or prospect profile, you need a good understanding of who your prospective member is so you can best target your marketing.
These are the non-members that you’re best able to help with your membership. If you’re going to move these people out of the crowd, you need to know who these non-members are.
You can do this by asking:
- What does your prospective member like?
- What does this person dislike?
- What are their goals?
- Where does this person live?
- Where does this person work?
- Is this person married, single, or divorced (and does it matter?)
- Does this person have kids? (and does it matter?)
- What’s their level of education?
- How much money does this person make?
- What does this person like to read?
- What conferences does this person attend?
- Where does this person get information?
- What other organizations might this person belong to?
- What are this person’s pain points?
- Why would this person need your membership program?
- Does this person have the decision-making power to buy your membership program?
Once you answer these questions, you’ll have a clear picture of who your prospective member is, and then you can go about moving them to your “continuity.”
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
About Scott Whitaker
Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.