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How To Improve Your Business’s SEO Strategy For Growth

Many businesses (regardless of age) have often dealt with the following scenario: You’ve poured hours into crafting the perfect website for your business. You’ve hired the best web designers, ensured every page is aesthetically pleasing, and filled it with content you believe will attract potential customers. 

You have most likely read up on SEO and tried applying all the strategies the experts recommend. The expectation: you must be an SEO wizard or something, right?, Yet, your site barely registers on the search engine results pages, and traffic is frustratingly low. It’s likely to sound familiar. If this is you, then know you’re not alone. Many businesses are in this predicament, wondering why their SEO efforts aren’t paying off. But what are the reasons? Our collaborative blog offers insights on how to improve your businesse’s SEO strategy for growth and offers some of the common reasons why your SEO strategy might be failing and what you can do to turn things around.

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Improve Your Business’s SEO Strategy For Growth

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Begin By Understanding the Importance of E-A-T

Businesses, content creators, bloggers, basically everyone has or is still making this mistake. But what mistake, though? One of the fundamental aspects of SEO that many businesses overlook is Google’s E-A-T principle. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.

Google uses these criteria to evaluate the quality of your site. So, imagine you’re looking for medical advice; would you trust a random blog or a certified doctor’s website? Exactly. The same logic applies to your site. If Google doesn’t see your content as credible, it won’t rank you highly.

To boost your E-A-T score (basically, you have no choice but to ensure experts in the field write your content. Include author bios with credentials and links to authoritative sources to support your claims. That means regularly updating your content to keep it relevant. Also, building a solid reputation takes time, but it’s essential for long-term SEO success.

If you’re not seen as an authority in your niche (it can extend to work experience and educational background), Google sees your website as lacking in value because there’s nothing reputable. Therefore, ensure you at least quickly review the insights below as it is critical to always improve your business’s SEO strategy for growth.

Overusing Competitive Keywords

It’s tempting to target high-traffic keywords in hopes of driving many visitors to your site. However, you also need to be careful and be selective. You don’t want to deal with fierce competition if you can help it.

It’s best to avoid the keywords everyone uses. Why? They are often highly competitive, meaning you’re up against well-established sites with solid SEO strategies. It’s like trying to sell ice cream in a market dominated by a famous brand; it’s tough to make a dent. 

For example, if you run a food blog and are making a blog post about chocolate ice cream, “chocolate ice cream recipe” is just too competitive. So many others are using it, too, so it’s like finding a needle in a haystack with your company representing the needle.

The better approach is to focus on long-tail keywords. People use longer, more specific phrases when they’re closer to making a purchase. For example, instead of targeting “running shoes,” it will be better to aim for “best running shoes for flat feet.” 

Consider this: Overall, long-tail keywords may have lower search volumes but less competition and can bring in more targeted traffic. 

You can get high traffic, even with long-term keywords. But if you’re still struggling and have no idea what’s right, then it will help to use a tool such as a high-traffic keyword platform (or even software) that can help you with this. You don’t have to develop keywords by yourself as platforms offer lists upon lists of keywords for you to use, and with info and analytics for them, too).

Ignoring Google’s Link Spam Guidelines

It’s a familiar concept that link building is crucial for SEO, but it’s a double-edged sword. Poorly executed link-building can do more harm than good. You’re violating Google’s guidelines if you’re engaging in link schemes, buying links, or spamming forums with your links. Note that Google is highly credible and will penalize your site, pushing it down the rankings.

How can you build up links? It’s best to focus on earning high-quality, natural backlinks. This can be achieved by creating valuable content others want to link to. Guest blogging on reputable sites, collaborating with influencers, and participating in industry forums can help you build a strong backlink profile without resorting to spammy tactics.

Poor User Experience on Your Site

Know that even if you have all the right keywords, should your site be difficult to navigate, slow to load, or not mobile-friendly, users will quickly leave. Google takes user experience very seriously. If your bounce rate is high and users aren’t spending time on your site, it will affect your rankings.

So, it’s critical to ensure your site is easy to navigate and has a clear structure. Optimize your site speed by compressing images and using a reliable hosting service. You also need to make sure your site is responsive and looks good on all devices. Overall, a positive user experience can significantly improve your SEO performance.

Failing to Update Content Regularly

Although a highly repetitive phrase, it is critical: Content is king in the SEO world. Know that only good content is king, and only good content engages people. Only good content is what people want to see! 

Creating content is not a one-and-done deal. If you haven’t updated your blog or website content in months, you signal to Google that your site might be outdated. Overall, fresh content keeps your site relevant and encourages search engines to crawl your site more frequently.

You also need to remember to regularly publish new blog posts, update old ones, and remove any content that is no longer relevant. This doesn’t mean you need to churn out articles daily, but maintaining a consistent publishing schedule can help keep your site active and engaging.

There’s a Lack of Social Media Integration

This tip often throws people by surprise. While social media signals aren’t a direct ranking factor, they can influence your SEO indirectly. If you’re not leveraging social media to promote your content, you’re missing out on a huge opportunity to drive traffic to your site. Social media platforms are excellent for reaching a broader audience and encouraging them to share your content, which can lead to more backlinks.

Take necessary steps to ensure your content is easily shareable on social media. Use compelling headlines and engaging visuals to capture attention. Interact with your followers and participate in discussions relevant to your industry. The more your content is shared, the more visibility it gets, which can positively impact your SEO.

Neglecting Local SEO

Local SEO is crucial if your business operates in a specific geographical area. It is important to consider! Many businesses that fail to optimize their site for local search miss out on potential customers in their neighborhood. But does it matter? Know that even if you’re not planning on serving your community (such as an online business) solely, it’s still going to massively help.

Ensure that your business name, address, and phone number are consistent across all platforms to show that you’re a real business. This will also help encourage satisfied customers to leave positive reviews on Google.

Duplicate Content Issues

It is critical to note that having duplicate content on your site can confuse search engines and dilute your ranking potential. Duplicate content can occur when the same content is accessible from multiple URLs or copied from other sources without proper attribution.

You should never copy, paste, or steal content from others (even slight tweaks are bad, too; Google and other search engines know this). You must be original, and everything must be original, too!

Ignoring Technical SEO

Technical SEO can be confusing, but those behind-the-scenes aspects of your site that affect its performance. This includes things like XML sitemaps, robots.txt files, and ensuring your site is easily crawlable by search engines. Many businesses overlook technical SEO, but it’s crucial to ensure that search engines can find and index your content. Those who find technical SEO confusing will do well to find the right professional to help with accuracy and thoroughness.

Misusing Meta Tags

The misuse of meta tags often gets overlooked, too, often because a lot of business owners don’t simply understand it. Meta tags, including title tags and meta descriptions, are crucial in SEO. They provide search engines with information about the content of your pages. They are not to be misused, such as word stuffing them (for which so many are guilty). 

In Conclusion: Improve Your Business’s SEO Strategy For Growth

The necessity of implementing the best SEO strategies possible encompasses all industries. Smart content usage, including SEO, requires ongoing research of better tools and strategies to ensure a company stands out in a crowded field. The collaborative effort helps considerably, and it’s always wise to seek expert help when we don’t understand better strategies. Either way, business growth will be affected, and our ultimate job is to direct it for the better. It quickly becomes clear concerning the necessity to improve your business’s SEO strategy for growth.

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Sales Tips: Improve Your Business’s SEO Strategy For Growth

1. Focus on strategic efforts for your business to increase attention.
2. Attention can increase or decrease during online meetings, social media postings, podcasts, videos…and the list continues.
3. Traditional advice is to ‘watch your words,’ the same applies to SEO strategy.
4. To gain ideas, read the posts of others to see what stands out for you.
5. Experimentation is crucial for finding the right formula for you.
6. Do not get comfortable as technology and strategy continually change.
7. Commit to ongoing learning.
8. Know that errors often point us in a better direction.
9. Improve your business’s SEO strategy for growth: ‘Don’t give up—find a better way!’
10. Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

BabyBoomer – A trusted media source that collects and curates all the news and resources, plus offers a wide variety of excellent courses for the Baby Boomer generation.

BizCatalyst360  Presents a life, culture, and biz new media digest as a hub of creative expression and personal growth.

CatCat: Build your future one skill at a time.

ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data.

Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz.

Fedica Realize your followers’ interests to create tailored content to encourage a returning and referring clientele.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Humanology International Institute – The institution that develops and safeguards humanology as a discipline worldwide. 

Inclusion Allies Coalition: “Everyone is welcome here.” Learn more to train teams and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities; plus, Cellphonedeal compiles excellent deals on phones, plans, and prepaid to furnish you with the best options in your area.

Inspired Movie Inspiration is a game changer for most; apply to an inspiring guiding light in conjunction with Producer/Director of the Inspired movie Patryk Wezowski,

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – who knows you and what your expertise can do for them, plus understand the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Onalytica: Find relevant influencers for your brand.

SalesPop!   Purveyors of Prosperity; How to Compete against Yourself to Excel in Your Career.
Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Yoroflow offers a comprehensive suite of digital workplace platforms to help you streamline your day-to-day operations, manage your finances, and grow your business.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

Win Win Women is the world’s only interactive network and an international community for women. Women WIN when they receive solutions + Experts WIN when they provide solutions = Win Win Women.