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How to Achieve Desired Results in Chaotic Economic Times

The days of ‘slowly but surely’’ seem long gone. As an entrepreneur, small business owner, or even executive, how can you shore up against the onslaught of uncertainty and outright panic among your prospects? What is happening in the economy today? This is a question we hear repeatedly and will continue to hear today and beyond. You likely share similar conversations.

However, even in the most horrific economic times, people will still be willing to buy. The issue then becomes, how do you rise to the top and be the apparent go-to in your industry? This is where authority power can save you. Accordingly, our guest blog offers ‘How to achieve desired results in chaotic economic times.

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Rise In Chaotic Economic Times

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Why Authority Power & Why Now

Authority power is more than being a thought leader. This is claiming an area of genius and being known as a reliable and results-driven expert. Your future clients aren’t looking for generic guidance. They need specific answers to how they solve problems that prevent growth or, worse yet, unwillingly drive them to close their shop.

Our world has shifted, and prospects are weary of so-called “experts” who use words like “must” and “should.” They also understand that they must do something, but choosing the right expert today is exhausting!

Even if you have not spent any time establishing your authority, the best day to start is today.  Many small businesses are panicking, throwing out everything they have learned and practiced over the last few years. By doing so, they are regressing to transactional interactions. And that is something that will not break through the economic chaos.

Embrace the Specifics

Wise words suggest that how you start is how you will go. What do you want to become well-known for in your first interactions with future clients? This is more than just clarity. This is putting a line in the sand for your area of genius. If you could only offer one program for the rest of your career, which one lights you up? What is one problem that you solve with this signature offering so entirely that you don’t have just clients, you have advocates?

Coffee Chats

I recently did a virtual coffee chat with a new contact. I gave her some quick tips for modifying her blog content to make her more searchable by AI as an authority. 

My brand is about being relentlessly helpful. This woman was so blown away during that thirty-minute discussion that she immediately went on LinkedIn and wrote a recommendation for my services!

Two Conversation Essentials

In a single conversation, I applied two critical elements: embodying my brand and being clear on my area of genius. With this understanding, I could immediately connect my brand and area of expertise.

When on a call with a future client, do you stay squarely in your lane or try pivoting to what you think that individual wants? Get to the specifics of your area of genius and stay there. If you are consistent with your offering, they will understand quickly what you offer.

Identify One Unique Qualifier

When I work with clients, they oftentimes focus on the “er” in the services. They say they are cheaper, faster, and better. Most of your competitors can say the same thing.

Within your process, there is one thing that you do that transforms the engagement and solves the problem in a disruptive way. I always recommend documenting every step of your process and sharing that process detail with an expert-adjacent (someone who would refer clients to you and is also an expert in the industry). 

I worked with a client who completed his transformational step in a single sentence. For him, it was a no-brainer step. For his clients, that one step upended how they looked at the problem and how he helped them solve it.

You are very close to your process, and some steps seem trivial. I argue that there is a nugget of pure gold in that step. Finding that nugget will take an outside perspective. You will move beyond the “er” conversation and go to true transformation by identifying that one thing.

Allow People (And AI) To See You

Showing up in your community is the best way to become visible. Don’t expect your audience to remember who you are. Being top of mind means consistently showing up and reminding your community of who you serve and what problems you solve. 

This includes your knowledge-sharing. You can provide this in any format that is comfortable for you and is sustainable. Don’t say you will post a newsletter every week if you hate writing. Share your area of genius in the most natural fashion for you and has the lowest barrier to keeping it going. Commit to sharing every week. 

The Bonuses of Sharing Knowledge

One bonus strategy is to share your expertise: Get visibility in other experts’ communities by being a podcast guest. That content lives forever, shows your area of genius in action, and is a way to interact with new communities that are target-rich environments.

We want different avenues for visibility for two reasons: future clients get to interact with your content, and AI gets to find it as well! AI is the next barrier that needs to be broken to establish authority. It is becoming one of the fastest-growing ways prospects will search for and find you and your services.

By discovering and sharing your area of genius, you are providing that beacon of light for your right-fit clients. Investing in your authority power will make others identify you as the no-brainer choice to get them to a future state of success.

Author: Lisa Apolinski, known as “America’s Digital Content Futurist,” is an international speaker who helps professionals become industry authorities through strategic content and brand development. Connect with Lisa on LinkedIn or visit my website to learn how to tap into your authority power.

Lisa has authored five books, including the globally recognized Persuade With A Digital Content Story and her latest work, The Greatest Personal Brand Story Ever Told. Her expertise in digital storytelling and small business marketing growth has been featured in Forbes and The New York Times.

Conclusion: How to Achieve Desired Results in Chaotic Economic Times

It is the best time to chart our next course of action privately during the worst times. Consider sharing elements of your new plan with trusted colleagues to improve it. But most of all, convey that you work for the greater good and are available to assist those in need. The unexpected return rewards will be significant. Continue pursuing your ambition to achieve it and much more!

Opportunity: Patryk Wezowski, Film Director/Producer, is developing a full-feature documentary called Inspired. Several top influencers have already confirmed their participation in the film, including Brian Tracy (a Top Motivational Speaker), John Demartini (a Human Behaviour Expert), and Ivan Misner (the Founder of BNI).

‘Inspired’ is a full-feature documentary that empowers viewers to rewrite their past and live more inspired lives. The film debunks the teaching that people fear the unknown and demonstrates that we fear history repeating itself. Viewers will learn the principles and witness case studies to live abundant and inspired lives. The recordings will be around mid-2025. Apply today by clicking this link, as right now, the producers are selecting the people who are fit to have a central role in the film and sponsor the production. 

Inspire and Be Inspired

For more Insights, visit Elinor’s Amazon Author Page

Communicate to Attract Interest

Create Your Vision Today

Be A Story-Teller

“Believe, Become, Empower”

Related Blog Stories:

Embrace Desires to Achieve Them

Be Consistent and Encouraging

Weed Out What Doesn’t Serve You Well

Sales Tips: How to Achieve Desired Results in Chaotic Economic Times

1. Commit to your long-term vision for accomplishment(s) to stay on track and enjoy business success regardless of economic outlook. 
2. Always consider the greater good of staff, business connections, and your community so that everyone can feel the ‘win.’
3. Keep goals in mind, learn to achieve desired results in chaotic economic times, and remain on track.
4. Test specific strategies, one at a time, and teach peers to do the same so that more people will experience career enjoyment.
5. Never underestimate anyone’s novel ideas; remember that each country operates differently.
6. Share favorite learning moments with colleagues to realize new collaborative possibilities moving forward.
7. Walk away from those who insult you, but use their negativity as motivators to prove, ‘Yes, you can!’
8. At the end of all communications, ask the other party or people if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

Visit Helpful Resources for Your Business:

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BabyBoomer – A trusted media source that collects and curates all the news and resources, plus offers a wide variety of excellent courses for the Baby Boomer generation.

BizCatalyst360 The website provides a life, culture, and biz new media digest as a hub of creative expression and personal growth.

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Fedica, Strives to understand your followers’ interests and create tailored content to encourage a returning and referring clientele.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Humanology International Institute – The institution that develops and safeguards humanology as a discipline worldwide. 

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Internet Advisor: Choose the exemplary internet service among 2083 providers in 36,380 cities. Cellphonedeal also compiles excellent phone deals, plans, and prepaid plans to furnish you with the best options in your area.

Inspired Movie Inspiration is a game changer for most; apply to an inspiring guiding light in conjunction with Producer/Director of the Inspired movie Patryk Wezowski,

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – who knows you and what your expertise can do for them, plus understand the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Onalytica: Find relevant influencers for your brand.

SalesPop!   Purveyors of Prosperity: How to Compete against Yourself to Excel in Your Career.

Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Yoroflow offers a comprehensive suite of digital workplace platforms to help you streamline your day-to-day operations, manage your finances, and grow your business.

Vunela  Offers a unique opportunity to view Videos and read articles by World Leaders.

Win Win Women is the world’s only interactive network and an international community for women. Women WIN when they receive solutions + Experts WIN when they provide solutions = Win Win Women.