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How to Market To The 5 Senses At A Trade Show for Robust Results

Many forms of marketing are purely visual or audial. Marketing events like trade shows on the other hand can provide a multi-sensory experience. This is something worth taking advantage of when exhibiting your company at a trade show – it could help to make your company stand out and make your brand more memorable. Our collaborative blog offers tips on how you can target all 5 senses at a trade show for robust results. 

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Market To The 5 Senses At A Trade Show 

Image by Geralt, Pixabay

Sight

An eye-catching exhibition stand is essential. When looking into custom exhibition stands, think about how you can make your stand visually jump out. Using bold colors and graphics, you can evoke different emotions and differentiate yourself from other nearby stands. Lighting is also something you can use to draw attention to certain parts of your stand. Also consider ways to use movement – videos, rotating displays, flags, inflatable tube men and artificial flames are sure ways to grab people’s attention.

Sound

Depending on the rules of your trade show, you may be able to play music from your stall or audio recordings. Certain sounds and music can help to attract people to your stall plus set a mood that could influence people’s decision-making.

For example, playing energetic music can spike people’s adrenaline and may even encourage impulse buying. Relaxing music can meanwhile encourage people to browse longer and may encourage trust. This could be something to consider when picking out a playlist for the day. 

Taste

If you are a food company, then it’s essential that you use a trade show as a chance to let people taste samples of your food. If you’re not a food company, don’t worry – you may still be able to appeal to people’s taste buds and generate sales. This could include promoting a family travel company by giving away free candy to kids or giving two free glasses of champagne to any couple that signs up for your wedding services on the day. 

Smell

Smell is strongly linked to our memory and can also help to set the mood. By using air fresheners or scented candles around your stand, you may be able to leave a more positive impression. Marketing to people’s sense of smell is also essential when promoting certain products like bath bombs or perfumes – allow passers-by to pick up these products and smell them to help encourage them to buy them. 

Feel

Finally, it’s worth considering the sense of touch. Giving people the chance to physically interact with products can give them a better idea of how those products feel. If you’re promoting clothes, it could be important to let people touch and try on these clothes – you consider setting up a private changing room cubicle. With products like furniture, allow people to try out a few models by sitting on them. 

Our sense of feel can also be important when selling gadgets – some people like to know how a gadget feels to control and operate, so display a few products out of the packaging providing that they are safe to use. 

Empathy

The underlying emotion for additional sales is to be professionally and openly empathetic; strive for understanding. Upon having a person visiting your booth, thank them for coming over and inquire with curiosity about what may caught their attention. Often, a more interactive conversation occurs along with an appointment for a follow-up conversation to potentially move business forward.

Conclusion: How to Market To The 5 Senses At A Trade Show for Robust Results

First time participation at a trade show can initially seem overwhelming. Heeding the suggestions above plus maintaining a welcoming smile and saying ‘hello’ to those standing in front will encourage more people will take time to visit your stand. The first time experience makes it the perfect time to test the theory of how to market to the 5 senses at a trade show for robust results. 

Heeding the suggestions above plus maintaining a welcoming smile and saying ‘hello’ to those standing nearby will encourage more people will take the time to visit with you at your stand. A friendly and helpful tone of voice encourages the next steps for business.

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Sales Tips: How to Market To The 5 Senses At A Trade Show for Robust Results

1. Commit to your long-term vision for accomplishment(s) to stay on track and enjoy business success. 
2. Always keep the greater good of business connections and your community in mind for support and growth.
3. If you are dissatisfied with your progress, consider whether your communication skills can improve; consider a public speaking class. 
4. Examine what you see, read, and hear for valuable insights into how you might proceed moving forward, and then discuss ideas with staff or peers.
5. Never underestimate the novel ideas of anyone.
6. Share the ideas for cutting waste with colleagues that appeal to your most.
7. Walk away from those who insult you and collaborate with those who show appreciation.
8. At the end of all communications, ask the other party or people if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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