Donald Trump still seems rattled by the new circumstances of the presidential race. He needs to strategically use the debate this week to reset his campaign.
There is no longer an incumbent president, but there still is an incumbent party and an incumbent party candidate. In every poll I have seen, a majority disapproves of the job Joe Biden is doing and an even bigger majority thinks that the country is off the wrong track. Usually, that’s raw material for a challenger. Watch my latest video where I explain how Donald Trump could use this to his advantage.
On election day, voters have to choose out of competing options. This is why an election campaign is all about drawing contrast. In my experience as a global political consultant during the past 17 years, I have come to realize that the more honest you are in describing those differences, the more effective your campaign will often be. Watch my video where I talk on how Donald Trump should draw the lines of distinction versus Kamala Harris.
For more information, or to schedule an interview with Dr. Louis Perron, please contact Kevin McVicker at Shirley & McVicker Public Affairs at (703) 739-5920 or kmcvicker@shirleyandmcvicker.com.