(September 8, 2010) Human Factor International's Managing Director Jeffrey Jones will deliver the Plenary Session - Keynote Address "Creating Competitive Advantage Through Cultural Understanding" at the Society for Human Resource Management - Puerto Rico Chapter's 37th Annual Conference in San Juan on September 24th from 9:00AM - 10:30AM. The address, sponsored by Career Transitions, puts Jeffrey in the company of guest speakers including Steven R. Covey and other notables in the Human Resources field. The event is being held at the El Conquistador in Fajardo Puerto Rico on September 22-25th, 2010.

Jeffrey's keynote address marks the second in a series of global speaking engagements and demonstrates his sought after expertise and tireless networking with global thought leaders in order to deliver cutting edge Executive Coaching services backed by evidence based research and global best practices to HFI clients.

The SHRM-PR website explains, "The Puerto Rico Chapter of the Society for Human Resource Management, (SHRM-PR) is a professional organization, whose membership includes over 1,300 Human Resource executives and professionals in Puerto Rico.  Our main purpose is to provide meaningful programs, seminars and resources, in partnership with the national Society for Human Resource Management (SHRM) for all our members and guests. Additionally, we provide excellent networking opportunities with other HR professionals and we represent the voice of the profession in public policy matters that affect the competitiveness and economic development of Puerto Rico."

According to the global SHRM site, "The Society for Human Resource Management (SHRM) is the world's largest association devoted to human resource management. Representing more than 250,000 members in over 140 countries, the Society serves the needs of HR professionals and advances the interests of the HR profession. Founded in 1948, SHRM has more than 575 affiliated chapters within the United States and subsidiary offices in China and India."

"SHRM provides resources, global best practices and a network of valuable contacts to more than 5,000 members in over 140 countries, in addition to U.S.-based HR professionals involved in global HR. As part of SHRM's commitment to developing the HR profession globally, SHRM opened offices in Beijing, China, and Mumbai, India, to help establish important two-way relationships, provide education and facilitate the advancement of HR. SHRM is running a pilot program to create Member Forums in selected countries to encourage local networking among SHRM members."

Human Factor International is a global Executive Coaching practice with clients on five continents.  Our global network of executive coaches and human resource professionals has the flexibility and ability to deliver scalable executive coaching and development programs that meet the needs of multi-national organizations, regional businesses, and individual entrepreneurs.  We partner with leading organizations and individuals to "Raise the Limits of Human Potential" in order to achieve breakthrough business and personal results.

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Thomas Irre

Media Director

New York

Mob: +1 646 593 7790 (US)

Mob: +84 906 717 399 (Vietnam)

Skype ID: thomasirre

thomas.irre@humanfactorinternational.com

Phil Guo

Director of Business Development, Asia Pacific

China

31st Floor Jin Mao Tower

88 Century Avenue

Shanghai 200120, China

Phone: +86 21 2890 9062

Fax: +86 21 2890 9999

Mob: +84 125 753 2430

phil.guo@humanfactorinternational.com