In a tweet earlier today, metaverse trademark attorney Michael Kondoudis revealed that LEVI STRAUSS & CO. has filed three new trademark applications to register its name, logo, and 501 brand for NFT and Metaverse products and services, including:

• Downloadable virtual goods, namely, digital images, digital clothing, and digital graphic designs authenticated by non-fungible tokens created with blockchain technology to represent a collectible item

• Online retail store services featuring virtual goods, namely, clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows

• Entertainment services, namely, providing online, non-downloadable virtual goods, in the nature of clothing, footwear, headwear, eyewear, bags, fashion accessories, images, and videos for use in virtual online environments and virtual online fashion shows

The applications were submitted to the U.S. Patent and Trademark Office on March 9th.

"The Levi's and 501 brands are iconic and the value attached to them is significant," Mr. Kondoudis says.

"Clearly, Levi's sees the potential of the Metaverse and is preparing its trademarks and brand for the virtual economy that will dominate it," Mr. Kondoudis opined.

LEVI STRAUSS & CO.'s trademark applications follow similar filings by WRANGLER, OLD NAVY, and J. CREW, among others.

"We expect the number of trademark filings for NFT and virtual products and services from the apparel sector to increase in the next 12 months as brands come to appreciate the need for protection in the Metaverse," Mr. Kondoudis concluded.

Michael Kondoudis is a Washington DC-based trademark lawyer who tracks Metaverse and NFT trademark filings at the U.S. Patent and Trademark Office.

https://www.mekiplaw.com/metaverse-trademark-attorney