Monday, August 17, 2009

Award-winning marketer to teach brand equity for online master's degree program

L2M Associates, Inc. today announced that its president, Linda Popky, has been appointed an adjunct instructor in the Master's in Integrated Marketing Communications (IMC) Program at the Perley Isaac Reed School of Journalism at West Virginia University (WVU).

Popky will teach an online course in Brand Equity management, starting in October 2009. The course provides students with a fundamental understanding of how to build, measure, and manage a brand. WVU's IMC Master's program is offered exclusively online and no classroom attendance is required, enabling students to earn their degrees in this fast-growing field from anywhere in the world

"Branding is so important to the creation of successful marketing campaigns and initiatives, and it continues to evolve with the ongoing introduction of new media and technologies," said Linda Popky. "It's exciting to have this opportunity to share my insights on branding with the marketing professionals enrolled in WVU's online IMC master's degree program."

Linda Popky is a consultant, speaker, and author, with extensive experience in B2B marketing. She holds advisory positions and teaches marketing courses at San Francisco State University's College of Extended Learning, and the University of California Santa Cruz Extension in Silicon Valley. Popky is president of San Francisco Bay Area-based Women in Consulting and a member of the Society for the Advancement of Consulting (SAC). She was recently named one of the top women of influence in Silicon Valley, and inducted into the Million Dollar Consultant ® Hall of Fame.

According to Chad Mezera, WVU IMC Program Director, "We are very pleased to have Linda join the IMC team. As a consultant, she brings a breadth of experience that will greatly benefit her students. Because the IMC program is completely online, we are able to bring together great minds and ideas from around the world, and we are excited to add Linda to our faculty."

About L2M Associates

L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M helps a wide range of organizations from startups and small businesses to Fortune 500 companies use their marketing resources as effectively and efficiently as possible. For more information, contact L2M Associates.

About West Virginia University's Integrated Marketing Communications Program

The Integrated Marketing Communications (IMC) Master's Program, launched in 2003, prepares students to be skilled, innovative marketing communications professionals, who think critically and practice ethically in a global community. IMC is a new way to approach marketing—by viewing the whole marketing picture, not just the parts. Students in the program learn to see things the way the consumer sees them—as a constant flow of information from indistinguishable sources. For more information on the program, contact West Virginia University.