Monday, November 10, 2008

L2M Associates President Tapped to Support College of Extended Learning Program




L2M Associates, Inc. today announced that its president, Linda Popky, has been named the program advisor for the Integrated Marketing Program at San Francisco State University?s College of Extended Learning.


The Integrated Marketing Program (IMP) offers working professionals a solid foundation in marketing fundamentals and skills that can be applied immediately on the job. The program is designed for both individuals with a marketing background who want to broaden or update their skill base, as well as for those who would like to make a career change into the marketing field.


According to IMP Program Director Lauren Vanett, ?We?re excited that Linda will be taking on the role of program advisor. ?Linda's wide-ranging knowledge of the marketing field and her depth of experience make her a perfect fit as advisor for the Integrated Marketing Program.?


?I?ve greatly enjoyed teaching courses in the Integrated Marketing program over the last two years,? said Linda Popky. ?I?m looking forward to extending my involvement with IMP as program advisor, and to helping take the program to the next level.?


Linda Popky has over 25 years experience across many facets of marketing, including experience with many B2B and technology companies in Silicon Valley. In addition to running her own strategic marketing consulting practice, she is a speaker and author, as well as the president of Women in Consulting, a San Francisco Bay Area-based organization of over 400 consultants in more than 30 consulting specialties. She is also the author of Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success.


About L2M Associates

L2M Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible.


For more information, visit www.L2Massociates.com or contact 650-281-4854.


About San Francisco State?s Integrated Marketing Program

The Integrated Marketing Program (IMP), an offering of San Francisco State?s College of Extended Learning, is designed to provide participants with a solid foundation in marketing fundamentals and skills that can be applied immediately on the job. The program is designed for working professionals and offers a Certificate in Integrated Marketing, as well as the opportunity to earn continuing education units (CEU) for courses taken on an individual basis.


For more information on the program, contact San Francisco State at 415-817-4247; to register, call 414-405-7700, press 5, or go to www.cel.sfsu.edu.