Monday, December 12, 2011

The advent of marketing automation means fast paced marketing campaigns. Prospective buyers are now savvier and want to hear from customers, not vendors. Which means that customer advocacy, product marketing, and demand generation are joined at the hip.

At the 2012 Summit on Customer Engagement, Andrew Sevillia, Sr. Customer Marketing Manager will show how NetSuite on-boards customer advocates, segments and reports on them, deployes them to meet demand generation needs from campaign owners, and ensures that customer advocates are satisfied and gain reciprocal benefits from the program. Attendees will leave this session understanding not only how to leverage customer advocates in such powerful ways, but also how to avoid burning them out--as well as avoid burning out themselves!

Other featured presentations at the Summit include:

- How Intel uses customer engagement to build its new online B2B sales channel.

- How NetApp Is bringing customer references to the forefront of its marketing, branding and social media efforts

- How National Instruments is using social media to fill its pipeline of customer advocates

... and more.

The Summit on Customer Engagement will take place February 28-29, 2012 in San Mateo, CA. For more information please contact Bill Lee,