(L-R) Angela Scaffidi, Nicola Nel

PROI Worldwide, a partnership of leading independent communications agencies, names Angela Scaffidi, founder and managing partner of Australian consultancy Senate SHJ, as its new global chair and adds Nicola Nel, who formerly led South African consultancy Atmosphere Communications, as global managing director. Scaffidi has served for many years on the PROI Board, representing the APAC region. Nel founded Atmosphere Communications more than two decades ago and built it into one of the most highly regarded PR consultancies in South Africa. Atmosphere was sold to Accenture Song in 2021. “Both Angela and Nicola are long-time PROI partners and have established highly trusted and respected positions within the group,” said . PROI could not have a more powerful duo to lead the network into a bright future,” said Lambert by LLYC CEO and outgoing PROI global chair Jeff Lambert.

Stephanie Scott-Bradshaw

First and Last PR, a New York-based agency that works with beauty, wellness and lifestyle brands, launches its PR Powerboost Program and Seasonal Spotlight Pitch Program, both of which are aimed at indie clients. First and Last PR CEO Stephanie Scott-Bradshaw says the new programs are a response to the challenge brands are facing to increase visibility and awareness in that growing and concentrated market .The Powerboost Program will craft press releases and media pitches for brands looking to increase their visibility and establish a strong presence in the saturated beauty, wellness and lifestyle market, in addition to helping them develop media relations and create strategic PR plans including development into industry awards. The Seasonal Spotlights Pitch Program gives clients the tools needed to stand out during key holiday gifting times of the year, including help with pitching beauty, lifestyle and wellness brands to top-tier holiday gift guides.

The Worldcom Public Relations Group votes Miami’s RockOrange into its global partnership. RockOrange provides strategic communication counsel to brands including Spotify, Chick-fil-A, Dunkin', JetBlue, Aflac, Fresh Del Monte and Televisa-Univision, among others. Founded in 2012, the agency focuses on leveraging the power of cultural and strategic insights to develop communications programs. “They bring fresh perspective and expertise on the United States Hispanic market, as well as a fantastic track record of success on accounts here and in the Caribbean,” said Vault Communications president Jessica Phelan, who serves as Worldcom’s North American regional committee chair. “Adding RockOrange to the partnership will undoubtedly strengthen our capabilities and broaden our perspectives.”