Saturday, June 6, 2020
For Immediate Release -- June 6, 2020,
NewsJacking vs. SearchJacking.
NewsJacking:
The word was added to the Oxford English Dictionary in 2017 ("the practice of taking advantage of current events or news stories in such a way as to promote or advertise one's product or brand") and appeared as one of the eight neologisms on their Word of the Year shortlist. They credit David Meerman Scott, marketing expert, for this contemporary usage.
Watch a great video from Mr. Scott here that explains NewsJacking:
SeachJacking
SearchJacking is best described by Mark Scheafer at BusinessGrow.com;
He defines it as: "When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. It could have been worse — there were so many posts about the subject that it is pretty saturated with legitimate content but you can see how not protecting yourself as your business grows can provide vulnerabilities to your brand." See his blog post at: https://tinyurl.com/SearchJacking
Mitchell P. Davis, a certified search engine optimization (SEO) professional (Certified by Bruce Clay -- https://www.bruceclay.com/), Has adopted the phase to encompass many kinds of snarkey SEO much of it unethical and some illegal SEO.
See more info about Davis's perspectives by following him at: http://www.Twitter.com/SearchJacking
Here's a list with descriptions and links to Tweets for 12 concepts: (Note: You have to clcik the "Back" button to get back to this news release after you open these links.)
Question? Contact: Mitchell P. Davis @202-333-5000 or by email at: ExpertClick.com
#30
The Dark Patterns Video:
More results on "SEO Jacking" at YouTube:
https://www.youtube.com/results?search_query=seo+jacking
.....and "Launch Jacking" https://www.youtube.com/results?search_query=launch+jacking
....and "Cookie Jacking," ...also known as "Session Jacking
https://www.youtube.com/results?search_query=cookie+hijacking
Wikipedia on "Session Jacking"
https://en.wikipedia.org/wiki/Session_hijacking