Good relationship marketers use every avenue of social media when they reach out to potential customers and clients. However, many marketers are ignoring one simple strategy that can instantly boost their expert status and credibility in the marketplace. Today, renowned author Nina Amir offers the readers of Mari Smith's blog a guide on how writing a book can take a brand's relationship marketing efforts to the next level..

In her post, Amir explains that for many marketers, much of the content they produce as blog posts or status updates can later be converted into a published book. This guest post is part of Amir's virtual book tour, or blog tour, to raise awareness for her Amazon bestseller How to Blog a Book: Write, Publish and Promote Your Work One Post at a Time (Writer's Digest Books), which was released this month. Amir will make about 22 stops on her tour before she completes it..

Many businesses have blogs on their Web sites that serve as the center of their social media interaction. While it's possible to take old blog posts and retroactively make them fit a book's narrative structure, it's much easier to 'blog a book.' By plotting out a published book's content and breaking it down into chapters, the blog's upcoming posts can be formatted to effectively be 250-word excerpts from the future book. This ensures that the blog content is relevant to potential clients and customers and will fit seamlessly into a future published book..

How to Blog a Book teaches aspiring authors how to create a blogged book with a well-honed and uniquely angled subject and targeted posts. By reading the book they'll also learn how to develop a readership large enough to get noticed by an agent or a publisher. More information on the book is available at http://amzn.to/howtoblogabook.

Nina Amir inspires writers to create the results they desire--publishable and published products and careers as writers and authors. She is a seasoned journalist, nonfiction editor and consultant, blog-to-book coach, book and author coach with more than 33 years of experience in the publishing field as well as the founder of Write Nonfiction in November, a blog and writing challenge. Her official Web site is located at http://www.ninaamir.com.