| | In This Issue:
1. Let a Sponsor Pay for Your PR
2. Look-alike Contests for Facebook
3. New Posts at My Blog
4. Hound Video of the Week
1. Let a Sponsor Pay for Your PR
If you have helpful information to share with the world, here are five important reasons to team up with a corporate or nonprofit sponsor who can pay for your PR campaign:
--Lots of people don't know you. Even if you reach them eventually, they might tune you out. But those same people know the big brand names like US Bank, Wachovia, Coca-Cola, Walmart, Toyota, Sony Pictures, and global nonprofits like Junior Achievement, Kiwanis and YMCA. Partnering with names like those gives you "borrowed credibility."
--Your partners have already figured out how to best serve the market you're targeting. They know if email works better than direct-mail. They know what type of sales copy is most effective. They've spent millions of dollars on the kind of consumer research that you and I can't afford.
--They have a budget to reach the same demographics you're going after, and they're planning from 6 to 18 months ahead on how to reach them. If you're starting from scratch, you can tap into budgets that already exist without scrounging for your own marketing dollars.
--They need you! A big company already has a huge staff and access to a giant customer base. But if the newsletter editor runs out of ideas as the deadline for the next newsletter is approaching--well, that's where you come in. Because you already know the audience, you probably have mountains of content and articles to share.
--You owe it to your message. If you've been given a gift on how to connect with people either by speaking or writing, your job is to share it with the world. But you can only do so much on your own.
Brendon Burchard, who has been sponsored by all the corporations and nonprofits mentioned above, spent 18 months creating the partnership model and two years actually making it work. He'll explain how he did it when he's Steve Harrison's guest on a free telephone seminar at 2 and 7 p.m. Eastern Time on Wednesday, Nov. 7.
The call won't be recorded, so if you can't attend, sign up anyway to get notified if the program is offered again. I'm promoting it as an affiliate because sponsorships are fabulous ways to get major corporations and nonprofits to pay for your PR.
Register here
2. Look-alike Contests for Facebook
Need a fun way to promote a new product, service or event and pull people to your Facebook page?
Consider a look-alike contest. Duluth Trading Co. Has a Paul Bunyan Look-Alike Contest on its Facebook page.
In a new blog post I wrote this week, I discuss six opportune times to present these contests. This is just one of the 35 ideas I'll be sharing on Thursday when I host the webinar "35 Ways to Promote Your Facebook Page."
Register for the webinar and you'll get the checklist "12 Types of Content Facebook Fans Love." I've experimented with some of them, and they've resulted in dozens more Likes, Comments and Shares.
3. New Posts at My Blog
How to be an expert in your industry
Promote your Facebook page with a look-alike contest
Speakers, do you still use one-sheets for marketing?
Dog Tweets---Fast, easy blog post: Your top 10 tweets from this past week
4. Hound Video of the Week
"Who did this mess?" You'll know exactly which dog is guilty after this very funny 35-second video.
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.
Permission to Reprint:
You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:
Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
If you like these tips, please pass them on to your friends, clients and colleagues.  |
Joan Stewart
The Publicity Hound | | |