1. The Big Lie

To convince journalists to cover you, you need a huge audience to prove you're credible.

You hear that all the time. But don't believe it for a second.

It's a lie.

You don't even need a big audience or a big email list for a successful online business.

If your newsletter has fewer than 1,000 subscribers, you can have far more success than someone who has a list of more than 10,000 names.

How? By building an audience that's incredibly loyal and engaged, even if it's small, says Danny Iny.

Last August, when I hosted a webinar with Danny, he demonstrated how to write a guest blog post in under an hour and get it published on a high-traffic blog. The response from Publicity Hounds was overwhelming. Those who attended gushed about him.

They also loved the fact that when they emailed him with questions afterward, he took time to answer every one. And I loved the fact that he CC'd me on them all.

That's why I said "yes" immediately when Danny asked if he could present another free webinar on how to build a loyal audience. It will be at 5 p.m. Eastern Time on Thursday, Jan. 10, and you don't want to miss this one.

He'll be giving the step-by-step blueprint that he used to grow his company, Firepole Marketing, from a "nothing" to a multiple-six-figure business.

Danny is somewhat of a media darling, too, especially with bloggers who welcome his guest posts because their readers love him. You will too.

Join us next week by registering for the free call at http://audiencebiz.com/go/joan-stewart/

2. Lame LinkedIn Invitations

Nothing says "I'm boring" more than those one-size-fits all LinkedIn invitations:

"I'd like to add you to my professional network on LinkedIn."

The generic invitation should include a second sentence that reads, "But I'm too lazy to customize this by explaining how I know you or why we should connect."

Enough already!

Here are some ideas, courtesy of social media guy Scott Allen, on how to write LinkedIn invitations that say "I care."

3. New Posts at My Blog

Vowing to blog more? 7 shortcuts for fast blog posts

10 January story ideas for publicity, blogging, videos

Dog Tweets: 10 blogging commandments for a successful year

4. Hound Video of the Week

Thanks to Publicity Hound Dan Janal of PRLeads.com for this video of two dogs having the time of their lives playing tetherball.

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs:

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