| 4/20/2012 Editors: Rebecca Morgan & Ken Braly See "About SpeakerNet News" at the end for information on how to submit tips and use this newsletter. Remember, your "dues" for this free ezine are submitting two tips a quarter. Send your best tips to editor@SpeakerNetNews.com. Teleseminar Info
Monday, April 23
Transforming Your Newsletter
into a Money-Making Online Magazine
with Kathy Fediw  Many speakers, like other small businesses, send out a newsletter, as a way to stay in touch with clients and prospective clients. Speakers put some useful content into this newsletter, but very few newsletters significantly boost the speaker's visibility in a target industry. Kathy Fediw has found a way to make her newsletter pay off big-time—by enhancing it and turning it into an online magazine that her target clients flock to, and that positions her as the go-to expert. It has had a dramatic effect on her business. Come see what she has done, and hear how she has done it. Read the details of this session below, then register or pre-order the CD or MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.
Save the date:
How to Get Clients from Your Website Having a steady, abundant stream of potential buyers flocking to your website sounds amazing. It would make your marketing efforts so much easier. You know there is much more you could do to get people to check out and buy your products/services, but what would yield the biggest payoff for your time? Search Engine Optimization (SEO) has been the secret for years. However, knowing what to do and doing it well aren't the same. Generating traffic does not always equate to getting buyers. It can be frustrating to have a lot of new or repeat visitors, yet few sales. These three experts share their perspective on what works and what doesn't. Their experience will help you decide what you should do next to make your Web presence work much better. - "How to Be the Easiest Speaker to Find on Google" with Heather Lutze
- "Make Your Website a Profit Center: Internet Marketing Techniques for Speakers, Authors and Consultants" with Ford Saeks
- "How to Build a High-Traffic Website and Convert That Traffic to Sales!" with Tom Gray
Download now All SNN single-focused packages are detailed here. Miscellaneous Tips Quickly and dramatically increase your email subscribers list — Kathy Fediw
Need to quickly increase your email subscriber list and increase your visibility with your potential clients? Take a look into sponsoring a session at a conference that your customers usually attend, whether or not you are speaking at that conference.
Be sure that the benefits for your sponsorship include a list with email addresses for all the attendees. (Sorry to tell you this, but only a relatively small percentage of attendees at a conference will actually come to your session and hear you speak.) The list you get as a sponsor can easily pay for itself with your first product sale, consulting, or speaking engagement.
Can't afford to sponsor an event? You may be able to barter your sponsorship, or make the email list of all attendees a part of your agreement if you are speaking at the conference.
(Editors' note: Kathy will share more details of how she turned her free ezine into a money-making magazine in her April 23 SNN teleseminar, "Transforming Your Newsletter into a Money-Making Online Magazine." Register or pre-order the recording.)
Caution about LinkedIn's terms of service — Patti Eyres
For SNN readers who network on LinkedIn, you may want to re-read the Terms of Service before making a decision on what to post or share. Of course, you may find there is greater business value from sharing and showcasing your content, but you should do so deliberately and without unexpected surprises concerning your proprietary content. All LinkedIn users must agree to their User Agreement before using LinkedIn which has not changed much since 2003 when LinkedIn began its operations:
"...[Y]ou grant LinkedIn a nonexclusive, irrevocable, worldwide, perpetual, unlimited, assignable, sub licenseable, fully paid up and royalty-free right to us to copy, prepare derivative works of, improve, distribute, publish, remove, retain, add, process, analyze, use and commercialize, any information you provide, directly or indirectly to LinkedIn, including,.." "Irrevocable" means the license cannot be terminated and "perpetual" means forever. So users should be mindful of what they post and messages they send using LinkedIn, such as email messages, pictures, messages to and from connections, recommendations, PowerPoints posted.
Graphic designer recommendation — Zelda Robinson
Ilaiyah Yisrael, 708/983.4610. See the portfolio.
Creative thinking about book covers — Peri Shawn
If you are writing a book or working on cover for your book, you'll want to watch the TED video of Chip Kidd talking on the topic of book cover design. He'll help expand your vision of the power and impact of your book cover design. Enjoy.
Consideration about one page for all contact info — Jackie Barrie
Be cautious if you're considering including all your social media links on one Web page and printing that URL on your business card and other marketing materials. I used to have an Unhub page that did the same thing but their site has since disappeared, so I've had to reprint everything. Because of that experience, I'd be nervous about risking my contact details to any site that's outside my control.
Always give phone number as well as phone word — Rita Risser
If you have converted your phone number to a word (e.g., 1-800-SPEAKER), be sure to always include the number as well (1-800-773-2537). Cellphones do not have alphanumeric keys so the only way someone can call you is to find a website to make the conversion. This extra annoying step could be enough of a barrier to keep a potential client from calling you.
Remember your very first website? — Ian Percy
Well, lucky for you, the Wayback Machine does! Just enter your URL and go back and look at every website you've ever put up. Totally free. My first one was in 1997 and frankly I didn't even remember it. What surprised me was that there was some very good copy back then—I'm going to reuse some of it. It was all so simple in '97—no flash, no blog, no social networking links...just simple, straightforward information. And some pictures I'd lost track of! Think about the remarkable people who had the foresight to start this back when the Internet came into existence. They now have over 150 billion Web pages. This is the coolest thing I've seen in quite a while.
Outsource management of your social media platform — Tony Alessandra
I hired Lee Streater, M.Ed., Chief of iEngineerMedia (901-230-2138, Lee@iEngineerMedia.com) to build and manage my social media platform at Twitter, LinkedIn, and Facebook. To begin, she built and customized my Twitter page to match my current website. She then customizes my daily status updates to match my product, business and *me*, every weekday. All my daily messages start at Twitter and also get posted on my Facebook and LinkedIn sites. What a blessing!
I don't have to worry about forgetting or get tied up in submitting messages at regular intervals. For this basic service, I paid $500 to get started and only $150 a month after. Lee is also GREAT with WordPress and Google. She brings me together with my clients and eAudience in real time with "real value-driven experiences." Lee also provides this service for other speakers and small businesses. She's reliable, dependable, and has a high work ethic.
Technology Tips Email management made easy — Nick Nichols
If you're like me you probably sign up for numerous ezines, webinars, teleseminars, reports, and other free and paid content that is not what you expected, or they contact you too often and you want to unsubscribe from their lists. Or maybe you responded to a joint venture offer where your email address is shared and you want to know who it's being shared with. If you use a single email address it's hard to tell, and if for some reason you can't unsubscribe, you're stuck with their messages.
Long ago I got a domain name that I use strictly for email. When I buy or sign up for something, I use company@mydomain.com, where "company" (the handle) is the name of the seller or sponsor of whatever it is I bought or signed up for. I set a "catch-all" accounta
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