Speaker
yearbook Logo
Home > NewsRelease > Robo-Buying of TV ad time, what it means.
Text
Robo-Buying of TV ad time, what it means.
From:
Adam Armbruster -- Television Advertising Expert Adam Armbruster -- Television Advertising Expert
Sarasota, FL
Friday, July 17, 2015

 

Programmatic TV time buying is here and in my personal estimation it will soon replace a good amount of national and DR based business now handled by humans. But the good news is that these sales pros are duly needed in the local broadcast TV sales! We need these smart and talented people on our sales force helping bring business owners into our media mix the correct way to drive profits and sales. 

While some traditionally national TV buys may soon leave your list the great news is that we still have massive dollar share opportunity in the local market from clients that don't know, or even care about, programatic media buys. They want leadership, honesty, and to be able to trust that you are a good ambassador of their media dollars. They are willing to reboot their ad budget if you can demonstrate a proven track record of success. So lets celebrate robo-buying as overdue and now concentrate on being the market leader at growing real companies! 

Adam Armbruster : Television advertising expert and commentator on TV/Digital/Mobile advertising media trends and how these affect consumers and businesses.

Contact: 941-928-7192 
Email: adam@sendadam.com
www.eascompany.com

See video clips at: http://adamarmbrusterarchives.com/
 
Pickup Short URL to Share
News Media Interview Contact
Name: Adam Armbruster
Title: ESA&Company
Dateline: Sarasota, FL United States
Direct Phone: 941 928 7192
Jump To Adam Armbruster -- Television Advertising Expert Jump To Adam Armbruster -- Television Advertising Expert
Contact Click to Contact
Other experts on these topics