Boulder, Colo.-based social media and word of mouth marketing agency releases latest white paper on what not to do in the social web.

Boulder, Colo., November 17, 2008 ? Room 214 today released a white paper, The 7 Deadly Sins of Social Media, covering many best practices for personal communications in social networking. Co-founder and Managing Partner of Room 214, James Clark, effectively demonstrates the importance of intent and authenticity by contrasting ?the sins? of social media in his latest white paper now featured on the company?s CaptureTheConversation.com blog.

"Retribution comes quick and unfiltered in social media,? stated James Clark. ?The nature and community aspects of social media makes it more important to understand what not to do, than to focus on getting it perfect.?

"Given the name of the document, I find it very appropriate we are releasing it while in Las Vegas here at WOMMA," stated Jason Cormier, business partner to Clark. ?Many who look at this will appreciate how fundamental ethics and basic manors play such a tremendous role in online social networking.?

The white paper can be freely read or downloaded at

http://ctcblog.com/read/the-7-deadly-sins-of-social-media

About Room 214

Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management.

Visit Room 214 at:

Web: Room214.com

Blog/Podcast: CaptureTheConversation.com

Contact Info:

Guy Murrel

Catapult PR-IR

303-581-7760X17

gmurrel@catapultpr-ir.com