Monday, September 13, 2010
Boulder, Colo. – September 13, 2010 – James Clark, Co-Founder of Room 214,
a social media agency, will be co-presenting a speech at
iStrategy 2010 in Chicago on September 15, 2010. Clark will present alongside
Travel Channel's General Manager Jonathan Sichel about understanding the difference between and implementation of viral and word-of-mouth strategies and will show specific examples executed upon by Travel Channel.
Key Facts - iStrategy 2010 takes place September 15-16 in Chicago and is dedicated to transforming the enterprise with digital expertise
- iStrategy 2010 attendees can expect to learn about: The biggest trends in consumer spending online; Innovative technologies for communicating with customers and how to best implement them; The top 10 most important factors in your social media strategy; How to measure your social capital and monetize your efforts; Hot buttons to bring people to your web store front; How to find your best fit in integrating email and social media and how to deliver a response-driven, relevant message
- You can register for the event online here
- Jonathan Sichel and James Clark will take you through the development and deployment of both viral and word-of-mouth campaigns executed by Travel Channel and explain the fundamental differences and associated business drivers for each. Session attendees will learn:
- Knowing the Difference Decaying and Compounding Functions
- What Has Better Odds: Viral or Word-of-Mouth?
- The Fundamental Premise of Game Theory and the Impact on Intent to Propagate
Supporting Quotes "Travel Channel has been a client of Room 214's for over two years now, and we've had brilliant success implementing various social media strategies for them," said Room 214 Co-Founder, James Clark. "There will be several takeaways from the talk that I believe highlight must-have strategies for implementing viral and word-of-mouth campaigns for companies no matter what your industry."
- James Clark, Co-Founder, Room 214,
@JamesOClark About Room 214 Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring,
campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.