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Salesperson or Educator?
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Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
For Immediate Release:
Dateline: Toronto, Other
Sunday, September 15, 2024

 

Are you in sales, or are you in education? Yes, if you’re reading this you may think that you are in neither. You may identify yourself as a lawyer, consultant, accountant, CEO, entrepreneur, financial advisor, or a million other “jobs”.

Salesperson or Educator?

Are you in sales, or are you in education? Yes, if you’re reading this you may think that you are in neither. You may identify yourself as a lawyer, consultant, accountant, CEO, entrepreneur, financial advisor, or a million other “jobs”.

But you are absolutely in sales – even if you don’t have a sales quota. You need to sell your ideas to your staff, or they won’t buy into them. You need to sell your ideas to your colleagues, or they won’t support you. And you need to sell your ideas to your manager (or your board), or they won’t support you either.

The question of how to sell your ideas to others (including your prospects) brings us to the second point: you are absolutely in education – even if your title isn’t teacher, professor, or trainer.

When others evaluate your ideas, they review the facts, both from their own experience, and from the facts that you present. Since no one likes being “sold to”, the education that you provide to others is a key part of the decision-making process and is entirely under your control.

Are you a salesperson or an educator? Leaders need to be both.

This week’s action plan:

This week, focus on education rather than sales. For yourself, do one thing that builds your reputation as a thought leader. And for everyone else, focus on the education process when you are looking to build support from others.

Thought Leadership Insight: The more that people see you as a thought leader – and as a trusted advisor – the more open they will be to any education that you provide as you “sell” your ideas to them.

Related Post: Four Steps from Social Strategy to Successful Sales

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News Media Interview Contact
Name: Randall Craig, CFA, FCMC, CSP
Title: CEO
Group: Braintrust Professional Institute
Dateline: Toronto, ON Canada
Direct Phone: 416-918-5384
Cell Phone: 416-918-5384
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