Monday, July 15, 2024
Word on the street is that Costco is going raise their membership fees by $5.
$10 if you are an executive member.
Fees haven’t been raised since 2017.
Costco delivers exceptional value to its member base. This cannot be argued.
I mean, where else are you getting your Kirkland brand products, gold bars and club packs of chicken thighs?
And to think, some would argue that these fee increases might get customers to shop more (or switch completely) at places like Target or Kroger – Yes, I’m talking to you, Washington Post.
Let’s be clear: No way. No how is that ever happening.
Costco is king to its member base which will continue to grow both in numbers and loyalty to the brand.
Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. For more information, visit www.retailstrategygroup.com.