Sunday, November 24, 2024
Likes, Shares, Followers, Connections, Engagement, and Views. Supposedly, the more of these that you have, the more influence you have.
Yet if influence is so important, why not put these into the hopper, and come up with a score? The higher your score, the higher your influence.
It turns out that a number of companies have done precisely that. The now-defunct Klout tried and failed, but there are other platforms, including Kred.com, Skorr.social, Brandwatch.com-PeerIndex, and others. It turns out that these platforms themselves have business models that focus on connecting advertisers to influencers, using scores to determine customer service priorities, and the like.
Generally speaking the higher the score, the greater the influence.
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