Social Media Marketing Helps Companies Going Green in a Challenging Economy

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From:

Jeff Korhan -- Digital Marketing and Social Selling Leader

Naperville, IL

Saturday, January 17, 2009

Video Clip: Click to Watch

Why is social media marketing important today?

It?s the right solution at the right time.

Social media is working to bring people together

though a platform that encourages sharing

information and solving problems. The Pew

Research center released results Wednesday that

find 35% of adults now have a profile on at least

one social networking site. Two of the three

pressing global issues noted in President-Elect

Obama?s acceptance speech in Chicago were the

financial crisis and our planet in peril. Jeff

Korhan comments, ?The economy is on everyone?s

mind. To survive now, companies need to cut

costs. The environment should be on more

people?s minds. Nevertheless, cutting costs also

means conserving resources, so that?s a green

business solution.?

?Social media allows marketers to put the face of

their business on the Web and connect with buyers

that value what that company has to offer. And

the investment is practically zero. That?s a

green solution that also saves money. It?s a

one-two punch!? Jeff Korhan comments. Korhan

recently partnered with Lawn and Landscape, a

leading green industry publication, to write a

monthly column on social media marketing for

green industry professionals. The readers

represent companies that are intimately familiar

with sustainability and green. Their work

enhances the environment through the creation and

maintenance of all types of environments that

enhance the lifestyle of millions. These

companies are part of an estimated $50-$100

billion dollar industry that includes landscape

contractors, lawn care professionals, nurseries,

golf courses, and garden centers.

Social media marketing may have been viewed as

passing fad when it first appeared just a few

years ago. It has since proved to be a viable

business tool, and one that also may have made a

difference in the campaign of soon to be

President Obama. Companies are taking notice and

taking action. Good business today means being a

responsible member of a community, which is one

reason virtually every Fortune 500 Company now

has a social media presence. Whether the company

is large or small, responsible business, going

green, and social media, are here to stay.

For interviews, commentary, or speaking

engagements, Jeff Korhan can be reached at

630-774-8350 or speaker@truenature.com.

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News Media Interview Contact

Name: Jeff Korhan, MBA

Title: CEO

Group: True Nature Inc

Dateline: Chicago, IL United States

Direct Phone: 630-774-8350

Cell Phone: 630-774-8350

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