Monday, April 15, 2013

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Social media for many small businesses is a dreaded activity, just like doing their taxes. It is neverthess an activity they know is necessary to sustain their business, and that same realization is one they now associate with the seemingly complex social media activities that enhance their vital online presence.

If only there was an uncomplicated method for getting both done.

That may not be possible for United States businesses until the tax code is overhauled. However, effective today with the release of Built-In Social: Essential Social Markting Practices for Every Small Business (Wiley), there is a now a process for demystifying and uncomplicating social media for small businesses.

Small business marketing expert, Jeff Korhan, founded and operated a successful landscape business for twenty years. The marketing methods he used to grow his small business then are even more relevant today. The only difference is those traditional practices have to now be accomplished digitally, because over 50% of all consumers are searching online for local businesses.

Jeff Korhan explains, "One of the reasons small businesses do not "get" social media is they see and hear so much about the technology, yet they miss the global understanding of how it works to accomplish practical business objectives." Built-In Social provides a step-by-step approach to building a business channel that aligns small businesses with their ideal customers, primarily by applying the practical experience most small businesses have to a digital platform.

In the introduction of Built-In Social, Korhan explains how he used content marketing, the foundation of social media marketing, long before we had this digital platform. Korhan elaborates, "You don't need to be technology savvy or have a marketing degree to be successful with social marketing. More important is a basic understanding of business, the desire to help your customers, and having a reliable process to engage them with your company in a meaningful way. Built-In Social gives you that process"