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Home > NewsRelease > Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access
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Subscription Bundling Gains Traction as Majority of U.S. Subscribers Opt for Indirect Access
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Thursday, March 13, 2025

 
For years, the dominant model in the subscription economy centered around direct relationships between consumers and service providers. However, new data from Bango’s “Subscriptions Assemble." report, based on a survey of 5,000 U.S. subscribers, suggests that trend is changing. According to the study, 68% of U.S. subscribers now pay for at least one subscription through an indirect channel—such as…
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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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