Friday, April 19, 2013
Friday, April 19, 2013
If You Haven't Already Visited Talkers.com Today, Here's Some of What You're Missing...
 Talkers New York 2013 Nearing Sellout. At the present rate at which registrations are being booked for "Talkers New York 2013," the 16th annual installment of the talk field's longest running annual convention will be sold out by the end of next week. Featuring a roster of more than 50 speakers including some of the leading figures in ownership, management, talent, marketing, and engineering, the event takes place in one power-packed day on Thursday, June 6, 2013. The venue is, again, the intimate, comfortable and modern Concierge Conference Center located at 780 Third Avenue on Manhattan's East Side. Registration ($199 per person for all events and food/refreshment services) is limited to members of the working media and can only be booked by telephone at 413-565-5413. To see the up-to-the-minute agenda, click here.
 Premiere Networks Partners with Dave Kolin for Comedy Content. Premiere Networks announces a partnership with comedy production pro David "Dr. Dave" Kolin that will involve a variety of content including services for radio talent, stations, digital outlets, video projects and more. Additional details will be announced in the near future. Premiere EVP of music programming Jennifer Leimgruber states, "Dr. Dave is a fantastically creative person with a demonstrated record of success in a variety of media. We were delighted when the opportunity to work with him presented itself." Dr. Dave states, "It is a dream come true and the opportunity of a lifetime to be able to apply my talents and skills with people who share the same vision for entertaining consumers in this multimedia world. I look forward to revealing Dr. Dave 2.0." Kolin's resume states that he was founder, director and president of DB Communications, Inc., a radio syndication company. That company served as the nucleus for USRN, which he co-founded in 1994. During his time with USRN, he wrote and performed much of the comedy product distributed by the network and served as the executive producer of the comedy department. In addition, he served on the company's board of directors and executive produced Pulse Comedy Prep. He also has two decades of extensive television credits, including FOX, ABC, HBO and MTV.
 John Renshaw Takes Midday Slot at WQAM, Miami. Beasley Broadcasting promotes weekend sports talk host John Renshaw to the daily 10:00 am to 1:00 pm show left open by the departure of Dan Sileo back in early March. According to the Sun-Sentinel, Renshaw will be joined on the air by Miami Hurricanes broadcaster Alex Donno. WQAM program director Jorge Sedano tells the paper the move "made a lot of sense. I know how smart, funny, entertaining and self-deprecating he is. He's everything you want in a sports talk radio show host."
 Odds & Sods. Fox Sports Radio Network will simulcast the television program, "UFC on Fox: Henderson vs. Melendez," on Saturday, April 20. The fight originates from the HP Pavilion in San Jose and features four fights plus the main event, Benson Henderson versus Strikeforce Champion Gilbert Melendez. Following the fights, mixed martial arts expert Larry Pepe will host a Fox Sports Radio wrap-up show with interviews and call ins from 10:00 pm to 11:00 pm ET…..ESPN Radio will be live from New York next Thursday for the NFL Draft. Coverage begins Thursday, April 25 at 7:00 pm and will feature Mike Hill and Mark Schlereth (pictured here), co-hosts of the network's Hill & Schlereth evening show. They'll anchor from Radio City Music Hall and will be joined by ESPN.com senior NFL writer John Clayton and ESPN Draft guru Mel Kiper, Jr. providing analysis of each first-round pick…..The New York Post reports that it is slow going for Al Jazeera's new American cable news/talk network – the former Current TV it purchased from founder Al Gore. The paper says the Qatari government-owned network's goal of launching in June is not doable and sources tell the Post it's looking more like August or September. So far the network has hired former CNN business analyst Ali Veshi and investigative reporter Ed Pound but has not been able to ink a news chief. The piece noted one exec said he felt squeamish about the source of the network's funding.
 KOIL, Omaha's Tom Becka Channels the Rat Pack. Omaha talk radio personality Tom Becka is pictured here at the Omaha Press Club Show giving attendees at taste of 1960s Las Vegas lounge singing as he does a take-off on Dean Martin's "Ain't That a Kick in the Head" with the chorus changed to "there's better things up ahead." Becka tells TALKERS magazine, "The show is an annual event that raises thousands of dollars for journalism scholarships. Over the years the show has featured such dignitaries as Chuck Hagel, Warren Buffett, Herman Cain, Bill Gates and others. They asked me to write and sing a song chronicling the year I had, starting with getting fired from Clear Channel, and ending with landing on my feet at NRG Media's Mighty 1290 KOIL."
 IP in Our Broadcast World: Don't Fear the Internet. Noted consultant and TALKERS technical editor Tom Ray points out that the subjects of IP and IP codecs are increasingly becoming a major concern among broadcasters -- a conversation that quickly escalated when Verizon quietly started telling customers in the northeast that ISDN was soon to be history. In the latest in his enlightening series on the subject (must-reading for programmers and management charged with taking a more hands-on approach to the tech end of things in this new economic environment), Ray responds to a question he heard raised at the recent NAB Show in Las Vegas: "Would you trust your high dollar sports remote to an IP connection over the public internet?" Apparently, CBS television has answered that question in the company's recent coverage of college basketball's Final Four. Ray explains how and takes us deeper into understanding the growing importance of IP and IP codecs in the radio broadcasting world. Basically it comes down to embracing the internet, not fearing it - and learning everything you can about IP and IP codecs. To read Tom Ray's column, click here.
Dial Global and NBC Radio Sports Reps Visit KFWB, Los Angeles. Following last week's announcement of KFWB, Los Angeles' new sports talk programming, representatives from Dial Global and NBC Radio Sports stopped by KFWB's studios in Los Angeles yesterday (4/18) to meet the staff. Pictured (l-r): Diane Sutter, president of the KFWB Asset Trust, co-host Eytan Shander of The Amani & Eytan Show weeknights 7:00 pm to 10:00 pm on KFWB, Dial Global EVP/GM Chris Corcoran, NBC Sports Radio program director Jack Silver and KFWB general manager Valerie K. Blackburn.
 WPGG ("WPG Talk Radio 1450"), Atlantic City Wins Benztown Contest to Receive a Year's Worth of Free Voiceover and Imaging Service. Burbank, California-based syndication and imaging company, Benztown tells TALKERS that Townsquare Media-owned Atlantic City radio station, WPG Talk Radio 1450, is the winner of its "Love Your Station, Elevate Your Sound" contest. The  news/talk station will receive a full year of free voice-over services from voice-over icon, Joe Cipriano. WPGG will also receive a full year of free professional imaging services from the company. WPGG PD/brand manager Chris Coleman, explains "I was a huge fan of Benztown before winning the contest. WPGG went on the air this past October (six days before Hurricane Sandy passed over Atlantic City) and when I was building the station, I wanted and needed a big, news/talk voice. However, with a tiny budget, I was really concerned that how I wanted the station to sound wasn't going to be possible… then I found Benztown. Through Benztown, I was able to hook up with Greg O'Neill, who is nothing short of excellent to work with. Being able to launch a news/talk station with the voice of Fox News made us sound HUGE on day one." Coleman continues, "Fast forward a few months and I found Benztown's "Love Your Station, Elevate Your Sound" contest and entered it. Much to my surprise, Masa Patterson called me and told me I won! Being the PD/brand manager of a six-month-old news/talk station that has access to two of the biggest voice-over guys in the country, on top of the world-class imaging and production that Benztown has to offer, is truly amazing." In addition to being the PD/brand manager of WPGG, Coleman also handles afternoon drive on Townsquare's country station and is the production director for their five-station cluster. No doubt, his prize will come in handy!
 Blanquita Cullum Continues to ask The Hard Question. Controversy continues to surround the future of the Keystone Pipeline. Is the pipeline a symbol of an environmental movement? Or is the country about to capitalize on the greatest economic opportunity from our neighbor to the North – Canada. The second in the series of "The Hard Question" debates hosted by talk radio veteran and former U.S. Broadcasting Board of Governors member Blanquita Cullum recently (4/10) tackled the critical discussion over the Keystone Pipeline at the National Press Club in Washington, DC. Participants included U.S. Senator Don Nickles (retired, R-OK); U.S. Senator Bryon Dorgan (retired, D-ND); Anthony Swift, Natural Resource Defense Council; Chris Faulkner, Breitling Oil & Gas; Doug Cain, Lake Truck Lines; Brian Ambrose, Vencedor Energy Partners and Lane Sloan, Greater Houston Partnership. To view highlights of the debate click here. "The Hard Question" is a weekly TV news program and quarterly debate series hosted by Blanquita Cullum to get to the root of critical energy issues that impact the US and the world. The pilot TV programs were aired on June 24th and July 15th in 2012 on KTRK-TV (ABC) in Houston and won the top spots in their time periods. The program will go national in 2013 on MHz Networks national channel and plans are in place to launch a radio/audio version of the program.
 CBS Radio Philadelphia Gets a Jump on Earth Day. Tomorrow (4/20) CBS Radio Philadelphia will be involved in its Fourth Annual Earthfest Celebration in partnership with the Clean Air Council. The 5K Run for Clean Air is Philadelphia's leading green run. For 2013, the Run's Earth Day Celebration has moved to the base of the Philadelphia Museum of Art steps. CBS Radio participation will include the KYW Newsradio Kidcast Mobile Studio, presented by United Healthcare, on-site. This opportunity gives kids a chance to be a KYW news anchor. Kids can download and listen to their very own news report, and share it with family and friends. Sports talk WIP's "Tailgate Team" will offer participants the opportunity to play games to win prizes and get involved in a sports conversation about all the Philadelphia sports teams. 98.1 WOGL's Ross Brittain will be providing "music and fun for everyone." Talk Radio 1210 WPHT "Big Money" host Steve Cordasco, will present his weekly radio program live from 7:00 am to 10:00 am. Steve will discuss the growing popularity of green or socially conscious investing. Over the past 32 years, the 5K Run for Clean Air has grown into Philadelphia's largest Earth Day Celebration. Earth Day is Monday April 22.
Boston Marathon Bombing the Top News/Talk Story for the Week of April 15-19. The bombing at Monday's Boston Marathon and the subsequent deaths and injuries were the most-talked-about stories on news/talk radio, landing atop the Talkers TenTM for the week. Following at #2 was gun legislation activity in Washington. At #3 was the immigration bill debate followed by the DC ricin incidents at #4. The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS. It is published every Friday at Talkers.com. View this week's chart here.
The 2013 Heavy Hundred
 The editors of TALKERS magazine, with input from industry leaders, present the 100 Most Important Radio Talk Show Hosts in America –– a popular annual feature that has come to be known as the "Heavy Hundred." This is one of the most challenging tasks that TALKERS undertakes each year considering that there are thousands of talk show hosts across the country, ranging from national icons to those laboring in relative obscurity. Aside from the hosts whose sheer numbers and fame demand their inclusion on this list, the selection process is subjective with the goal being to create a list reflective of the industry's diversity and total flavor as well as giving credit where credit is due. The TALKERS magazine editors who painstakingly compile this super-list draw upon a combination of hard and soft factors when evaluating candidates. These include (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. There is one concrete qualification for inclusion. Hosts must be working at the time TALKERS magazine initially posts the list in order to be considered. They must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at "press time." The list remains intact from that point forward until the next year's edition. In past years, TALKERS magazine has included sports talk hosts in the Heavy Hundred. Last year, due to the massive growth in the sports talk genre, sports talk radio has earned a Heavy Hundred of its own, the 2013 installment of which will be published by TALKERS in the coming months. TALKERS magazine salutes the fine broadcasters who made this year's list. To view it click here.
A Serious Loss for Howard Stern
By Steven J.J. Weisman
TALKERS
Legal Editor
 BOSTON — Sometimes it is, as Mel Brooks commented in his movie "The History of the World, Part One," good to be the king. But other times it is not. Howard Stern, the self-proclaimed (and not too far off) "King of All Media" took a hit last week when the dismissal of his lawsuit against Sirius XM Radio, Inc. in which he sought more than $300 million in stock awards was upheld by the Appellate Division of the New York Supreme Court.
In order to understand Stern's lawsuit, which he filed in 2011, it is important to review the history of Stern's relationship with Sirius. Satellite radio was in its infancy in 2004 when Stern signed with Sirius after being courted by both Sirius and its then sole satellite radio competitor XM Satellite Radio. In the year prior to Stern joining Sirius, its subscribers numbered less than 700,000 while XM had 2.5 million subscribers. Upon the announcement in October of 2004 that Stern would be broadcasting on Sirius beginning in 2006, Sirius' stock went up a whopping 15%. After a year of trumpeting his journey to Sirius radio, Howard Stern had his initial broadcast on Sirius in January of 2006. By this time the number of subscribers to Sirius had risen to well over 3 million." Read this entire story here.
True Believers
By Chris Miller
Miller Digital
 SHAKER HEIGHTS, Oh. — "I ran into to another couple of True Believers this past week.
True Believers are the radio folks I talk to who just know deep in their heart of hearts that the brilliant use of our digital tools could help radio be the best it could possibly be. When I talk with them, they often just see so clearly how to fit all our different platforms together and how to use them. Most of them seem to feel a level of frustration, too. I suspect that's because they are often the one person at work who is both knowledgeable and passionate about the potential of these tools.
If you think that describes you, here are a couple of ideas on how to lessen your frustration level. I think these might help you in other ways, too. Ideally, they'll help position you as the radio/digital expert in your workplace, and help accomplish what you want to, as well. Read the complete story here.
Radio Should Learn About Hyperlocal Marketing
By Walter Sabo
Sabo Media
 NEW YORK — "A vital revenue and programming trend to understand is "hyperlocal" marketing. It is easy to assume that live, local radio is hyperlocal but in marketing terms it is not. Hyperlocal to a brand marketer is content, technology and commerce that is one step in front of the target customer. Hyperlocal marketing influences the buying decision at the moment of decision and purchase.
For example, if your station offers an app with hyper-local commerce capabilities, a listener carrying that app could pass by a Dunkin' Donuts, and through GPS, the app could signal the listener that they can walk into DD and receive a free donut. That's hyper-local marketing at its simplest.
The levels of usage are profound. Advertisers can now separate customer leads from page views of ads on your website. According to Tech Crunch, Yelp is announcing a new feature intended to highlight and quantify the value that the listing and review site provides for small businesses. The feature separates customer leads from page views — those leads can include things like bookmarking a Yelp business listing, mapping directions to the business, placing a phone call from the Yelp app, or purchasing a Yelp deal. Read the complete story here.
Stranger Than Fiction
By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
 NEW YORK — "March was a bizarre month. I don't know if it was the full moon last week, the expectation of a spring that wasn't quite here yet or what. Here are two examples: I would have asked that this be published on April 1, but too many people would think this was an April Fools gag. I swear, I couldn't make this one up!
Where's the Proof?
I have a client station that I'm working for on a submission to the FCC. It involves a directional AM antenna, and we need to submit the results of a Partial Proof of Performance on the antenna system – one done before a modification, one done after. Only problem is, the station cannot locate the full Proof of Performance of record on the antenna system. Read the complete story here.
Interview Your Dentist
By Hollland Cooke
Radio Consultant
 BLOCK ISLAND, R.I.— "Assume that, in meetings you're not invited to, tough decisions are on the table. And as cutbacks continue, it's real smart for on-air personalities to seem real valuable to the sales department. If your endorsement spots move product, bean counters view you as "revenue," not just expense.
Savvy hosts are pro-active, not just reactive. They THINK sales, spotting prospects everywhere, and tipping-off the sales department.
Next time you slide-into the dental chair, you might chat-up your doc…at least until he or she numbs you.
Though laser eye surgeons are still using radio, the category has cooled, as the market saturated, and with demand being met. Prediction: Dentists will be worth even more to radio than laser eye surgeons have been, for five reasons:
1. They need new patients. In the two generations since Baby Boomers squirmed into the chair, dentistry has evolved. Amalgam fillings were profitable work in the 1960s. As fluoride and better care have reduced cavities, dentists' new opportunities are… Read the complete story here..
Keeping it Local is KSCO's Key to Success
By Jeff McKay
TALKERS
 SANTA CRUZ, CA— "The news/talk radio station in question is not owned by a hedge fund or multi-billion dollar conglomerate. Their ownership group doesn't occupy the top floors of a big-city skyscraper. You will not see the morning or afternoon show brandishing seven-figure contracts, nor the corporate PD flying into town on the company Lear jet, or the "brand manager" moving from market to market implementing new strategies to grow the market cluster.
The fact of the matter is none of the above elements – which have become somewhat commonplace in today's radio industry – at this station exist.
10k KSCO (1080 AM) is located in Santa Cruz, California, in a neat stand-alone building (that also houses its smaller sister station KOMY 1340 AM – a facility that owner Michael Zwerling uses as a developmental farm club) on a piece of land that overlooks the Pacific Ocean that would be the envy of any real estate developer in this town known for its college, beach and boardwalk, liberalism, and state park land and forests. It is an 80-minute drive from San Francisco. Read the complete story here.
Endorsements Should Be Interesting
By Michael Berry
Talk Radio Host
 HOUSTON— "All I ever hear radio industry execs talk about is ratings and revenues, as if the two go hand in hand. With music stations, that may be true. But talk radio's future will be determined by our ability to get results for our advertisers. That includes, but is not limited to, ratings, and it probably has more to do with ratings in categories currently seen as less, or altogether un-, important; namely, 55 and up, or 35-64.
Ratings are not an end in themselves, but rather a pricing mechanism by which advertisers determine the rates they will pay. In an industry which measures itself primarily, indeed almost exclusively, on the 25-54 demo, it's good to remember how many people are active consumers who don't fit into those niches. Twenty-five-year-olds don't buy houses, or improve them. Their bodies aren't breaking down, so they don't need all the medical advancements of companies willing to advertise those services. They are not investing, banking, exercising, losing weight, restoring vision, or maintaining a house that needs everything from new pipes to electrical to roofing to driveway pavers to a pool. In short, radio can still be very profitable as our society ages by appealing to direct-buy advertisers. But only if radio can yield results for the client. Think about it: listeners tune to music radio to zone out to music, and when someone talks it's a distraction. Listeners tune to talk radio to be engaged, and the talk by the host is what they sought. If the host's endorsement of a product could be as compelling as his discussion of Obama's hypocrisy, imagine the boon to advertisers. Winning the ratings war for most listeners under 54 does not necessarily yield financial returns to the people who pay for advertising. It is not the size of the audience, but rather the size of the response for the advertiser, that will build loyalty in clients. So how do we get results for clients, especially live, direct clients? Read the complete story here..
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