Wednesday, April 3, 2013
Wednesday, April 3, 2013
If You Haven't Already Visited Talkers.com Today, Here's Some of What You're Missing...
Can You Imagine Meeting These 45 People (and About 500 More) All in One Day?
 The roster of industry luminaries signed up to serve as speakers at the forthcoming Talkers New York 2013 has been announced and it reads like a who's who of the talk radio industry. Not yet named on the list are several more "surprise" speakers including the yet-to-be revealed recipient of the 2013 Freedom of Speech Award which will bring the total to around 50. In making the announcement, TALKERS VP/executive editor Kevin Casey states, "In the 16-year colorful history of this national conference, I believe this is the best and most balanced lineup of speakers we've ever assembled. This power-packed gathering of management, programming, sales and technical leaders will directly address today's most important issues, as the radio industry - not just spoken word - faces some of the most existential challenges of its century-long history." Talkers New York 2013 takes place on Thursday, June 6 between 9:00 am and 6:00 pm at the Concierge Conference Center, 780 Third Avenue on Manhattan's East Side. The event, which is on the verge of being an early sellout, is open exclusively to members of the working media. Registrations can only be booked by credit card over the phone at 413-565-5413. The following individuals will be speaking (in alphabetical order): Michael "Bax" Baxendale, Co-Host, "Bax & O'Brien Morning Show, WAQY "Rock 102", Springfield, MA; Michael Berry, Host, KTRH, Houston (and syndication); Jim Bohannon, Host, Dial Global; Phil Boyce, VP/Spoken Word Format, Salem Communications; Spencer Brown, former CEO, Dial Global; Kevin Casey, VP/Executive Editor, TALKERS; Jeremy Coleman, SVP, Talk & Entertainment Programming, Sirius/XM; Alan Colmes, Host, Fox News Radio; Holland Cooke, President, Holland Cooke Media; Jerry Crowley, VP/GM, WNYM "AM 970 The Answer", New York; Tom Cuddy, PD, WOR, New York; Andy Dean, Host, Premiere Networks; Dave Elswick, PD/Host, KARN, Little Rock; Erica Farber, President/CEO, Radio Advertising Bureau; Mike Francesa, Host, WFAN, New York; Dom Giordano, Host, WPHT, Philadelphia; Steve Goldstein, EVP, Saga Communications; Sean Hannity, Host, Premiere Networks/Fox News Channel; Michael Harrison, Publisher, TALKERS; Ron Hartenbaum, President, WYD/WYM Media; Thom Hartmann, Host, WYD Media; Bill Hess, PD, WMAL, Washington, DC; Clay Hunnicutt, EVP, Programming, Clear Channel; Kraig Kitchin, CEO, Sound Mind, LLC; Tom Leykis, President/Host, The New Normal; Lionel, Host, WWIQ "IQ 106.9", Philadelphia; Steve Malzberg, Host, Newsmax.com; Carole Marks, CEO, Talk Media, Inc.; Mike McVay, SVP, Programming, Cumulus Media; Dan Metter, SVP, Sales, Premiere Networks; Jon Miller, Director of Programming Services, Arbitron, Inc.; Richard Neer, Host, WFAN, New York; Trevor Oliver, former SVP/Operations, Premiere Networks; Norm Pattiz, CEO, Courtside Entertainment, LLC/Launchpad Digital Media; Tom Ray, President, Tom Ray Broadcast Consulting; Walter Sabo, Chairman, Sabo Media; Michael Smerconish, Host, SiriusXM Satellite Radio; Jeff Smulyan, CEO, Emmis Broadcasting; Doug Stephan, President/Host, Stephan Multimedia; Andrea Tantaros, Host, Talk Radio Network/Fox News Channel; Phil Valentine, Cumulus Media; Paul Vandenburgh, President/GM/Host, WGDJ "Talk 1300 AM", Albany; David Webb, Host, Sirius/XM; Lisa Wexler, Host, WFAS, Westchester, NY; and Dennis Wharton, VP Communications, National Association of Broadcasters. The actual agenda of sessions and times will be posted here later this week.
Arbitron/Edison Research's Infinite Dial 2013 Indicates Radio Still Dominates In-Car Listening; the Smartphone Is the Hot Delivery Tool.
 Yesterday's webinar from Arbitron and Edison Research provided a treasure trove of data for radio execs and sales personnel wishing to prove that radio is still a relevant medium in today's world. But much of the data also showed that over the course of the past 15 years, it's been easy to see the leaps and bounds by which digital media is gaining on the traditionals – AM/FM and broadcast television. Some of the key takeaways for talk stations:
- Of those surveyed (18+) who've ridden/driven a car in the past month, 84% used AM/FM radio; 63% used the CD player; 29% an iPod or mp3 player; and 12% used online radio.
Obviously, the online radio usage (defined as AM/FM stations over the internet as well as pure plays) will continue to rise as that technology becomes more available and easier to use.
- 58% of those surveyed report AM/FM radio as the medium used "almost all of the time" or "most of the time."
- 72% of respondents do not have a Bluetooth connection in their car. A technology that would aid online usage in the vehicle. That will change quickly as manufacturers make them standard in new cars.
The Smartphone. Reaching potential listeners via smartphone technology is crucial to the future of content providers. Fifty-three percent of Americans (estimated to be 139 million) own a smartphone – up from 44% just last year.
- About 75% of persons 18-34 own smartphones
- Of all people (12+) who own smartphones, 44% have ever listened to online radio. Expect that number to grow rapidly.
- Although just 18% of smartphone owners listen to online radio daily, that's still a big number – more than 25 million Americans (12+) – and that is also likely to grow exponentially.
Podcasting. Although podcasting listening has leveled out over the past two or three years – about 12% or 32 million Americans have listened to an audio podcast in the last month – more than 25% of weekly podcast users have listened to six or more during that period. The takeaway for stations/talk hosts/content providers producing podcasts is that loyal podcast users consume a lot of them. That's good for sales to know. Also, the goal of converting P1s into podcast users is a worthwhile one since it appears they often become hooked on the format. Some of the key observations by Arbitron's Bill Rose and Edison's Tom Webster from this year's Infinite Dial research project include:
- Over the population, digital platforms do not appear to replace traditional media usage, they tend to enhance them;
- The smartphone is the most important device media businesses are dealing with and the smartphone is functioning as a "two-way" radio today;
- Online radio reaches 86 million people per week for an average of 12 hours, with so many choices it is imperative to have a strategy that cuts through the clutter;
- 66% of those surveyed who wake up to a smartphone use the alarm sound, not music to talk content, convince them to do otherwise!
Dennis Miller Celebrates 6th Radio Anniversary.
 It's been six years since comedian and Saturday Night Live alum Dennis Miller began a daily radio talk show on the old Westwood One radio network. On Friday, March 29, Miller celebrated his 6th anniversary on the Dial Global network hosting some friends from the old days. Fellow SNL cast members Dana Carvey and Kevin Nealon, along with Seth Meyers appeared on the program as did fellow television star Tim Allen.
WDAE, Tampa's Steve Duemig Returns to Air with New Deal.
Tampa sports talk host Steve Duemig was taken off the air at Clear Channel's WDAE, Tampa last week after the two sides hit some sort  of snag in their contract negotiations. According to the Tampa Bay Times' Eric Deggans, Duemig said he was asked to sign a new contract before the window that would allow him to speak with other companies opened. When he refused, he was taken off the air. Now, Duemig says he's back with a three-year deal that, according to the paper, includes no new money. He tells the Times, "But am I happy? I won't answer that."
Proof of Performance, Transmitter Control and Other Technical Stuff Radio Station Staffers Should Understand...at Least a Little.
In a page out of the Engineer's Truth is Stranger than Fiction files, renown engineering wizard and TALKERS technical editor Tom Ray  cites a couple of "strange but true" examples of how crazy things can get in to today's radio station environment when it comes to "little" things like which buttons to press when the transmitter goes haywire and avoiding trouble with the FCC by staying within compliance. In the process he sheds light on standard concepts like "proof of performance" and "turning a transmitter on and off" that programming-types really should know and in language that they can actually understand...we hope! To read Tom Ray's column, click here.
Odds & Sods.
 WGAU, Gainesville, Georgia-based talk show host Martha Zoller announces the coming debut of her Georgia politics website called Zpolitics. Zoller states, "I am thrilled to announce the launch of my new website, Zpolitics. We created this online hub to satisfy the desire for relevant news, smart political commentary, and sharp analysis from Georgia's top pollsters, strategists, and grassroots activists."….. The "Mo'Kelly Show" celebrates its one-year anniversary on Clear Channel's KFI, Los Angeles this Saturday, April 6 from 6:00 pm to 8:00 pm. Show host Morris O'Kelly reports that over the past 12 months, guests have included NAACP president Ben Jealous, Pleasanton Tea Party  president Dr. Bridget Melson, members of Congress, state leadership from both the Democratic and Republican parties and entertainment guests such as actresses Gabrielle Union and Tamara Tunie, comedian Cedric the Entertainer and musicians Joe Sample, Will Downing and Eric Benét. O'Kelly also hosts various mornings on sister progressive talk station KTLK and serves as American political correspondent for the BBC…..Sunrise Broadcasting flips oldies WGNY-AM, Newburgh, New York to sports talk using ESPN Radio. The company also plans to flip country WZAD, Wurtsboro, New York (Poughkeepsie market) as a simulcast soon.
The Georgia Radio Hall of Fame Announces 2013 Legacy Inductees.
The following Georgia broadcasters will be honored at the Georgia Radio Hall of Fame 7th Annual Induction Awards on October 19, 2013 at the Atlanta/Marietta Hilton Hotel and Conference Center. The Class of 2013 includes (in alphabetical order): Palmyra Braswell, the first black female disc jockey in Macon, Georgia (WBML ) and educator; George Crumbley, sales manager at WSB, Atlanta and father of The Peach Bowl; Jimmy Dunaway, WSB, Atlanta farm director and news anchor; Al Evans, Jr., WVLD, Valdosta owner, on air known as Danny Dee; John Holliman, WSB reporter and Peabody Award recipient; Don Kordecki, WKRW, Cartersville owner and civic leader; Royal Marshall, WSB, Atlanta talk show host and producer; Leonard Postero, creator and voice of weekly sports program "Leonard Losers"; and Annie Lee Small, WYTH, Madison co-owner and Atlanta's first female announcer. The Legacy inductees join other honorees: James "Alley Pat" Patrick, 2013 Founders and Directors Award and Jim Woodruff, Jr., 2013 Elmo Ellis Spirit Award. Pictured here are: Top row (l-r): Palmyra Braswell, George Crumbley, Jimmy Dunaway, Al Evans, Jr., John Holliman. Bottom row (l-r): Don Kordecki, Royal Marshall, Annie Lee Small, Leonard Postero.
North Korea Threats, Gun Legislation, ObamaCare Effects, Illegal Immigration, and Rutgers Basketball Coach Fired Among Top News/Talk Stories Yesterday (4/2).
The ongoing concern over North Korea's threats of military action against South Korea and America; the myriad gun legislation proposals; the effects of the Affordable Care Act; chatter over illegal immigration and amnesty legislation; and the firing of Rutgers basketball coach Mike Rice after a video goes viral were some of the most-talked-about stories on news/talk radio, according to ongoing research from TALKERS.
Cool Job Opportunity.
Executive Producer -- High-profile network radio Executive Producer position is available for a person with a vision of the future of spoken-word entertainment. The person joining this team will be based in Los Angeles. Must understand the importance of topicality. Know the definition of first person guests and how to work closely with a production team and talent to create the most creative and entertaining content on radio, in social media, digital, on mobile. This type of position opens rarely. Sell us and tell us why you're the Best! Please send cover letter and resume to : execproducerneeded@gmail.com We are an EOE.
The 2013 Heavy Hundred
 The editors of TALKERS magazine, with input from industry leaders, present the 100 Most Important Radio Talk Show Hosts in America –– a popular annual feature that has come to be known as the "Heavy Hundred." This is one of the most challenging tasks that TALKERS undertakes each year considering that there are thousands of talk show hosts across the country, ranging from national icons to those laboring in relative obscurity. Aside from the hosts whose sheer numbers and fame demand their inclusion on this list, the selection process is subjective with the goal being to create a list reflective of the industry's diversity and total flavor as well as giving credit where credit is due. The TALKERS magazine editors who painstakingly compile this super-list draw upon a combination of hard and soft factors when evaluating candidates. These include (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness. We acknowledge that it is as much art as science and that the results are arguable. There is one concrete qualification for inclusion. Hosts must be working at the time TALKERS magazine initially posts the list in order to be considered. They must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at "press time." The list remains intact from that point forward until the next year's edition. In past years, TALKERS magazine has included sports talk hosts in the Heavy Hundred. Last year, due to the massive growth in the sports talk genre, sports talk radio has earned a Heavy Hundred of its own, the 2013 installment of which will be published by TALKERS in the coming months. TALKERS magazine salutes the fine broadcasters who made this year's list. To view it click here.
Leave it to Leykis to Blow it Up
By Mike Kinosian
TALKERS magazine
 LOS ANGELES — Master marketer Vince McMahon continues to build a vast "Sports Entertainment" empire largely owing to his uncanny knack of giving the "universe" of WWE fans the product they crave, a philosophy congruous with that of Massachusetts-born entrepreneur Marshall Field, who stressed that his Chicago-based department stores should, "Give the lady what she wants."
Those taking heed of Messrs. McMahon and Field will – as Paul Simon & Art Garfunkel intoned in 1970 – "Keep the Customer Satisfied" (the "B" side of "Bridge over Troubled Water").
Not only is the same applicable to an intensely entertaining and astute talk radio personality, it is his program's cornerstone mantra.
When Tom Leykis proclaims that he discusses things his listeners "really" care about, it is not lip service. You can practically see the faithful mouthing the words in harmony with their leader. They are keenly aware of the drill and anxiously wait to give Leykis an elongated "Helloooo Tom." Read the complete story here.
Verizon to Cease Taking ISDN Orders
By Thomas R. Ray, III CPBE, AMD, DRB
Tom Ray Consulting
 NEW YORK — You may have noticed that my column is late this week. I normally write it over the weekend. Something told me to hold off.
And today there is something to talk about.
It came out today that Verizon, at least in the Northeast, has been telling people that they will no longer be taking orders for ISDN service starting May 18. That's right. ISDN is on the way out. And I said this at least 5 years ago.
When I built the WOR studio facility at 111 Broadway, we used ISDN lines for listener call in lines and had nothing but trouble with them because they arrived at the studios on ancient copper cable rather than on fiber. The Verizon people I met with at the time told me flat out that, within the next 5 years, they will begin phasing out ISDN. And they went as far as telling me that, when a Verizon Central Office is upgraded, there would be no plans for ISDN service and we would have to make other plans. Why, you may ask? Read the complete story here.
Interview Your Dentist
By Hollland Cooke
Radio Consultant
 BLOCK ISLAND, R.I.— "Assume that, in meetings you're not invited to, tough decisions are on the table. And as cutbacks continue, it's real smart for on-air personalities to seem real valuable to the sales department. If your endorsement spots move product, bean counters view you as "revenue," not just expense.
Savvy hosts are pro-active, not just reactive. They THINK sales, spotting prospects everywhere, and tipping-off the sales department.
Next time you slide-into the dental chair, you might chat-up your doc…at least until he or she numbs you.
Though laser eye surgeons are still using radio, the category has cooled, as the market saturated, and with demand being met. Prediction: Dentists will be worth even more to radio than laser eye surgeons have been, for five reasons:
1. They need new patients. In the two generations since Baby Boomers squirmed into the chair, dentistry has evolved. Amalgam fillings were profitable work in the 1960s. As fluoride and better care have reduced cavities, dentists' new opportunities are… Read the complete story here..
Social Media Postings: When and How Often?
By Chris Miller
Miller Digital
 SHAKER HEIGHTS, Oh.— "There are a couple of social media questions I get asked a lot. "When are the best times to post?" "How often should we post?"
Now, neither of them is as important as making sure you have the right content for your fans. That's the big thing. But let's assume you're good to go, content-wise. When you post and how often you post will be different depending on the platform you're talking about. Keep in mind that getting seen only by your fans is not enough. When they start retweeting, sharing, commenting, favorite-ing and liking what you show them, that's when more and more people will see what you posted.
Facebook
"How often" really matters on Facebook, much more so than "when." Posting too often not only causes people to hide your stuff, it also causes Facebook to show your content to fewer people. Some radio stations have a rule that the air talent have to post a certain number of times per day. Go ahead and aim that gun at your foot. Read the complete story here..
Eye on the Future: Radio Economics Becoming Like TV Economics
By Walter Sabo
Sabo Media
 NEW YORK — In our strategic advisory work to CEOs we are constantly asked to deep dive into the future of media. This column will always focus on future trends and products that will lead media to goal achievement.
Radio economics becomes TV economics
The radio station of the near future will look like…a TV Station. Until 1970, most TV stations, even in the smallest towns had live on-air studios. Some of them had three full live studios. They produced, in house, local shows for many hours a day: a kid's show, entertainment shows, cooking, dance shows. Right now at KPIX-TV in San Francisco there are three beautiful studios, one with studio audience seating and a separate entrance for the audience. Only one, the news studio, is in use.
In the early 70s, all the local TV kids' shows were cancelled, along with the dance, entertainment and cooking shows because it became clear that animation from Japan and off-network re-runs were cheaper and less troublesome than dealing with local production issues. Local production costs also increased as unions came knocking. TV stations took their remaining resources and poured them into news. Read the complete story here.
Keeping it Local is KSCO's Key to Success
By Jeff McKay
TALKERS
 SANTA CRUZ, CA— "The news/talk radio station in question is not owned by a hedge fund or multi-billion dollar conglomerate. Their ownership group doesn't occupy the top floors of a big-city skyscraper. You will not see the morning or afternoon show brandishing seven-figure contracts, nor the corporate PD flying into town on the company Lear jet, or the "brand manager" moving from market to market implementing new strategies to grow the market cluster.
The fact of the matter is none of the above elements – which have become somewhat commonplace in today's radio industry – at this station exist.
10k KSCO (1080 AM) is located in Santa Cruz, California, in a neat stand-alone building (that also houses its smaller sister station KOMY 1340 AM – a facility that owner Michael Zwerling uses as a developmental farm club) on a piece of land that overlooks the Pacific Ocean that would be the envy of any real estate developer in this town known for its college, beach and boardwalk, liberalism, and state park land and forests. It is an 80-minute drive from San Francisco. Read the complete story here.
The 2013 Hersky Awards
By Al Herskovitz
H and H Communications
 BRADENTON, Fla. — Who cares why "Brave" beat out "Frankenweenie" for the Best Animated Feature Oscar? Who cares about Anne Hathaway's coiffure? And who the devil is Seth MacFarlane (alright, alright…even I know who he is)? The Oscars is just about one of a score of lesser awards presentations – the Emmys, the Grammys, the Golden Globes, the Obies, the Tonys and on and on that have swept through the past 30 days or so. They pale in comparison to the one awards presentation that has any worth or meaning or gravitas. It's 2013 Hersky Awards. For the uninitiated the Herskys honor outstanding achievement in the field of talk radio advertising and sales. First, the rules… Read the complete story here.
Endorsements Should Be Interesting
By Michael Berry
Talk Radio Host
 HOUSTON— "All I ever hear radio industry execs talk about is ratings and revenues, as if the two go hand in hand. With music stations, that may be true. But talk radio's future will be determined by our ability to get results for our advertisers. That includes, but is not limited to, ratings, and it probably has more to do with ratings in categories currently seen as less, or altogether un-, important; namely, 55 and up, or 35-64.
Ratings are not an end in themselves, but rather a pricing mechanism by which advertisers determine the rates they will pay. In an industry which measures itself primarily, indeed almost exclusively, on the 25-54 demo, it's good to remember how many people are active consumers who don't fit into those niches. Twenty-five-year-olds don't buy houses, or improve them. Their bodies aren't breaking down, so they don't need all the medical advancements of companies willing to advertise those services. They are not investing, banking, exercising, losing weight, restoring vision, or maintaining a house that needs everything from new pipes to electrical to roofing to driveway pavers to a pool. In short, radio can still be very profitable as our society ages by appealing to direct-buy advertisers. But only if radio can yield results for the client. Think about it: listeners tune to music radio to zone out to music, and when someone talks it's a distraction. Listeners tune to talk radio to be engaged, and the talk by the host is what they sought. If the host's endorsement of a product could be as compelling as his discussion of Obama's hypocrisy, imagine the boon to advertisers. Winning the ratings war for most listeners under 54 does not necessarily yield financial returns to the people who pay for advertising. It is not the size of the audience, but rather the size of the response for the advertiser, that will build loyalty in clients. So how do we get results for clients, especially live, direct clients? Read the complete story here..
Hey Joe, Where You Goin' with That Mic in Your Hand?
By Joe "Pags" Pagliarulo
Radio Talk Show Host
 SAN ANTONIO — "Good morning, Houston." "Good afternoon, San Antonio." "Happy Saturday, Denver." "Good Weekend, America." These are all things I'm lucky enough to say either every day or every week. It's a supreme compliment to have the support of the stations in these markets and from Clear Channel and Premiere and quite a challenge. Each show has its own feel, flow and audience make up and reaction. So, over the last 11 years, I've learned what works everywhere and what is market specific.
"A good talk topic is a good talk topic." I first heard that simple but nearly perfect sentence from Greg Foster, VP of programming at CC/Denver. It's been echoed to me many times one way or another by industry icons like Gabe Hobbs, Dom Theodore, Ken Charles, Phil Boyce, Peter Bolger and more over the years. It's how I live on the air. But, as perfect as the phrase is, it does lack some specificity. Read the complete story here.
The Talk Radio Watchdog: Bad Guys Beware!
By Mike Kinosian
TALKERS magazine
LOS ANGELES — Contrasted to national talk radio hosts who can sometimes get deeply mired in a monotonous right against left (or vice versa) onslaught, many of their local counterparts emerge as bona fide folk heroes for standing up against a coterie of injustices inflicted on their fellow residents.
Actions taken by this band of "watchdogs," in the overwhelming number of instances, have nothing to do with political leanings or a partisan playbook.
Legendary for rooting out the "bad guys," afternoon talk hosts "John & Ken" (John Kobylt & Ken Champiou) expose what they consider dirty dealings to their very large audience on Los Angeles' KFI. Meanwhile, on the other side of the country, WRKO, Boston's Howie Carr is a thorn in the side of the "powers that be" in New England. Everywhere in between, intense professional satisfaction comes when they go toe-to-toe with pit bull-like tenacity against the establishment. In that same sort of imagery, "hold their feet to the fire" has actually become a talk radio slogan as on-air talents attempt to expose and defeat "the bad guys." Read the complete story here.
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