Our new media kit is out now (you can find that here, by the way!). As a 70-year-old newspaper, we have a rich history, and with it, lots of offerings for your marketing and advertising needs. If you don’t have the time to peruse our whole media kit, we hope you can use this guide as a way to find what you need quickly. As always, don’t hesitate to email us at advertising@georgetowner.com or call 202-338-4833 with any questions.

Overview

• We print once per month and update our website daily.
• Our print media reach is 62,000 readers/issue.
• Our online readers are 108,895/month.
• We mail 7,700 copies around Georgetown to subscribers, condo and apartments, businesses and more.
• You can also find us at 600 locations around the D.C., Maryland and Virginia area.

Print Advertising

• Our print ads range from full pages down to 1/16^th page sizes, ranging in price from $2,695 to $295.
• We also offer print sponsored content. The minimum size for a print sponsored article is a ¼ page with a word count of 240-260 words, with a photo. If you’d like us to write your article, extra fees apply.
• We also offer service ads for $175/issue and classifieds for $60 for 25 words or less, and $1/additional word.
• Inserts are also an option. They are $350 for a setup fee and $100 per 1,000 inserts. Customers provide inserts and we do offer volume discounts.

Digital Advertising

• Our website ads range from our homepage top leaderboard banners to mid-page banners, bottom banners, square ads and skyscraper sizes too. We also offer in-story banner ads, where your ad would show up as someone reads a story currently posted on our site.
• Digital ads are priced from $1,000 to $450 and run on a monthly basis. We do offer custom pricing as needed and weekly rates are 50 percent off the one-time, monthly rate.

Newsletters

• Our e-newsletter comes out every Monday and Thursday with Mondays running more news heavy and Thursdays more lifestyle and the arts.
• Our subscriber rate is currently 13,263 and counting. We more than doubled our subscriber rate for our newsletters since January 2024.
• Newsletter banner purchases are based on a weekly rate (Mon. & Thurs.) of $250 for a top banner, or $200 for a regular banner.
• We also offer digital sponsored content at $500/article. Your article would run in a newsletter of your choice and be posted on our website.

Event Sponsorship

• We offer Cultural Leadership Breakfast sponsorships starting at $1,000 per breakfast.
• The sponsorship includes your name featured prominently on all marketing materials. You’ll also get sponsorship recognition in articles about the breakfast and upcoming speakers, as well as acknowledgment at the event itself.
• Sponsors get 4 comped tickets to the attend their breakfast.

Tips from Us

• We also offer social media posts at $50/post on Facebook, Instagram or X.
• Buying more than one ad gets you a discount both in print and online—for example, if you buy 3 full page ads with us, your cost per ad goes down from $2,695 to $2,500. The same goes for digital—buying 3 months of a top leaderboard brings your cost down from $1,000/month to $950/month.
• Consider purchasing a print and digital combo buy. Not only will you reach a wider audience, you get 10% off your purchase!
• Non-profits get a 5% discount too.

tagsdigital advertisingmedia kitnewslettersprint advertisingthe georgetowner