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Top of Mind Thursday - March 17, 2022: Pi in the Sky
From:
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
San Francisco, CA
Thursday, March 17, 2022

 
Top of Mind Thursday memo from leverage2market.com
 
An ordinary Monday evening in March is not likely to be the time when there's a rush on pizza orders.
 
That's why this week's Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.
 
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Now I hadn't had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas--it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?
 
Here's a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn't have been available otherwise.
 
Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?
 
It's as easy as pizza pi.
 
 
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Contact me to find out how you can get heard above the noise--even in a crisis situation.
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Check out our  marketing leadership podcasts and  the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.  
 
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News Media Interview Contact
Name: Linda Popky
Title: President
Group: Leverage2Market Associates
Dateline: Redwood Shores, CA United States
Direct Phone: 650 281-4854
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