Thursday, June 17, 2010

 Customer Reference Forum® announces its 2010 summer teleconference series: Transforming Your Reference Program: Implementing Change That Creates Dramatic Impact. The series starts on June 30.

"It's important for managers to keep their customer reference programs up to speed in areas like  social media and the Web, advances in marketing and demand generation, or customer-relationship building" says Bill Lee, President of Customer Reference Forum. "Teleconference attendees will learn how four outstanding reference managers are implementing critical changes and making big strides in the impact they're having on their business."

Teleconference attendees will learn how their peers:

• Identify, prioritize and focus on high-impact new initiatives.
• Figure out what they can STOP doing in order to free up time for such initiatives.
• Energize - or re-energize if needed - their teams.
• Blast through inertia and overcome roadblocks to implementation.
• Cultivate support from sales, marketing and senior stakeholders.
• Achieve closer alignment of their programs with firm strategy.
• Establish metrics and program milestones.
• Expand the perceived significance of their program and impact of their references.

Attendees at previous Customer Reference Forum live conferences (including the 2010 Customer Reference Forum or 2009 Summit on Customer Engagement) will receive a 30% discount. "Attendees at those events came away with pages full of new ideas to improve their programs," notes Lee. "The teleconference series will give them a boost in implementing those ideas."

Free downloads of the recordings will be provided to all registrants, including those who can't attend any of the dates due to a conflict.

More information, including presenters

To register

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SUMMER DISCOUNT for ONSITE WORKSHOPS

To turbocharge reference program change initiatives, Customer Reference Forum is also offering Onsite Workshops: Building a Just in Time Reference Program and Bringing Customers Into Your Social Media and Demand Generation Efforts. A summer discount of 15% is good until August 15. For more information

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