Thursday, May 6, 2010

Prominent Wedding Professional Fights to Prevent Online Competition Threatening the Wedding Invitation and Stationery Industry

RIVER EDGE, N.J. – May 5 -- In recent years, almost all niche businesses in the wedding industry have turned to the Internet to reach their target market of brides online. However, seasoned wedding professional Brian Lawrence, VP of sales and marketing for Encore Studios, is taking a stand to make sure one aspect of the industry maintains its originality. Lawrence recently purchased a collection of valuable domain names promoting electronic wedding announcements and Christmas cards that could potentially threaten the wedding invitation and stationery business.

"I won't ever let these domain names get into the hands of businesses that promote online cards and invitations. I will keep these domains and redirect them to a page that discusses the value of sending a physical card or invitation and the importance of supporting the industry," Lawrence said.

As a domain expert the founder of www,localtrafficbuilder.com, an Internet marketing company for wedding businesses, Lawrence has compiled one of the largest libraries of high-impact stationery and wedding industry domain names. Along with Web design, enhancements, and marketing strategies, he uses these domains to help retailers establish a strong presence for their businesses online.

"My latest initiative in my cause to improve the stationery industry came from a different trend of thought," Lawrence said. "Because of the relevance of the key words in these domains, the development of these sites could become a major online threat to this business – I won't let that happen."

The domain names acquired by Lawrence are:

DigitalWeddingAnnouncements.com?

DigitalWeddingInvites.com?

ElectronicChristmasCard.com?

EMailWeddingInvitations.com?

PaperlessWeddingAnnouncements.com?

VirtualWeddingAnnouncements.com?

VideoWeddingAnnouncements.com?

PersonalizedECards.com

Lawrence has been involved in the wedding industry for more than 25 years. Along with working at Encore studios for 14 years, his wife owns a retail invitation and party-planning store. Through his many years of dialog with thousands of wedding dealers, Lawrence started Local Traffic Builder to help wedding retailers maximize the benefits of the Internet to help their local businesses.

His company will be at the National Stationery Show, Javits Center, 5/16-19 at Booth 3100