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Weekend Warriors: Renegotiate.
From:
Holland Cooke -- Talk Radio Expert Holland Cooke -- Talk Radio Expert
For Immediate Release:
Dateline: Block Island, RI
Thursday, March 17, 2022

 

Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

Done well, these shows can grow all sorts of service businesses. Financial planners and veterinarians are Saturday/Sunday fare on many Talk stations. Home Improvement is huge, as is gardening/landscaping (seasonal in some regions).

But your station probably isn’t promoting your show properly.
See what you should insist on, and 6 minutes of technique tips that will improve your results.

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News Media Interview Contact
Name: Holland Cooke
Group: Holland Cooke Media
Dateline: Block Island, RI United States
Direct Phone: 401-330-6868
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