Thursday, March 17, 2022
Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.
Done well, these shows can grow all sorts of service businesses. Financial planners and veterinarians are Saturday/Sunday fare on many Talk stations. Home Improvement is huge, as is gardening/landscaping (seasonal in some regions).
But your station probably isn’t promoting your show properly.
See what you should insist on, and 6 minutes of technique tips that will improve your results.