Thursday, December 5, 2024
I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about.
I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program.
What are you passionate about?
I want your membership business to revolve around your passions, because I’ve found that when it’s revolving around your passion, you actually develop a sense of purpose.
So what things are you passionate about? Write those down now!
I’ve had people go through this experience and say to me, “Well, I thought I was going to start a membership for these people. But after you asked me the question about what I was passionate about, I realized that I was actually passionate about these other people over here. And after I started going down that pathway, I discovered I could create an entirely brand-new coaching program over there. And it would be something that I’m truly passionate about.”
For example, Wendy Weber came to me wanting to start a coaching program. I asked her about the membership she wanted to start and how she would help people. She began to tell me all the ways she wanted to help people with their health and wellness.
However, when I asked her, “What are you most passionate about?” she lit up and told me about all the ways she’s helped parents who have a disabled child. Being a parent of a disabled child herself, she had a passion for helping others.
All of a sudden, there was a sense of purpose. By taking Wendy through this process, she uncovered all the ways she has already been helping others and all the ways she could serve even more parents through her coaching program.
You see, just like Wendy, you’ve developed plenty of skills and knowledge around things that you’re not passionate about. But by understanding the answer to the question of what you are passionate about, you will likely discover that you have additional skills and knowledge focused specifically around that passion.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
Go here to get your copy.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
Go get your free copy here.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
About Scott Whitaker
Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.