Home > NewsRelease > Why Can't Association Executives Sell Membership?
Text Graphics
Why Can't Association Executives Sell Membership?
From:
Ed Rigsbee, The Member ROI Guy - Author, The ROI of Membership Ed Rigsbee, The Member ROI Guy - Author, The ROI of Membership
Thousand Oaks, CA
Wednesday, October 17, 2012


Ed Rigsbee
 
Why is it that association executives, who are so outstanding at running an association, have such trouble selling membership to prospects? Association executives have been and are fixated on features and not benefits. Today, people want a return on their investment in order to join a trade association or professional society. Association executives also do not understand personal buying motives, and have difficulty discerning industry benefit from member-only benefit.

But there is hope...Ed Rigsbee makes resources available at no charge to assist association executives...around the globe. Association executives, get no charge help at www.rigsbee.com/association.htm


Pickup Short URL to Share
News Media Interview Contact
Name: Ed Rigsbee, CAE, CSP
Title: President
Group: Rigsbee Research
Dateline: Thousand Oaks, CA United States
Direct Phone: 805-444-0957
Main Phone: 805-498-5720
Cell Phone: 805-444-0957
Jump To Ed Rigsbee, The Member ROI Guy - Author, The ROI of Membership Jump To Ed Rigsbee, The Member ROI Guy - Author, The ROI of Membership
Contact Click to Contact