This episode is a wake-up call. AI is no longer just a buzzword—it’s a competitive necessity. Yet many leaders remain hesitant to fully embrace this technology revolution.

Gayle Lantz speaks with Susan Frew, a successful entrepreneur, keynote speaker, and AI enthusiast who helps businesses leverage AI for greater efficiency and profitability. Susan offers an urgent call-to-action for leaders who have been delaying their AI adoption journey, warning that competitors are already gaining advantages through these powerful tools.

With practical advice and specific resources, Susan provides a roadmap for organizations to evaluate their processes, identify opportunities for AI implementation, and begin experimenting immediately. Her message is clear: “You can’t afford to be selling candles while your competitors are selling light bulbs.”

This episode will help you overcome AI hesitation and start leveraging these tools strategically in your organization, regardless of your current comfort level with technology.

This episode covers:

• Why businesses can no longer afford to delay AI adoption
• How to address employee concerns about AI replacing jobs
• Real-world examples of organizations saving time and money with AI
• Practical starting points for AI education and implementation
• The importance of forming an AI committee within your organization
• Common mistakes to avoid when implementing AI
• Specific tools and resources to begin using immediately

Throughout the conversation, Susan emphasizes that AI should be your assistant, not your boss—leaders must stay in the driver’s seat while leveraging these powerful tools to automate routines and allow humans to focus on higher-value work that requires creativity and judgment.

Whether you’re AI-curious or already experimenting, this episode will help you take the next step in your AI journey.

LINKS:

Susan Frew

A few resources Susan mentioned during the episode:

OpenAI Developer Platform

TLDR Newsletter 

There’s an AI for That Newsletter

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