Monday, December 13, 2010

Organizers of the 2011 Summit on Customer Engagement announced the World's Best Customer Video Contest, Winners will be announced at the Summit on March 1-2, 2011 in San Mateo, CA. Contest videos must be submitted by January 20, 2011. 

?Customer videos are emerging as perhaps the most powerful branding, marketing and sales tool on the Web,? says Bill Lee, Executive Director of the 2011 Summit and President of Customer Reference Forum. ?The most persuasive information to buyers is information from their peers, and video conveys that information more effectively than any other medium. It?s time to recognize leaders who are advancing this medium, distribute their customer videos widely, and start developing best practices.?

One criterion for judging will be cost: videos entered in the contest must have been produced for $10,000 or less. ?And we?ll have a special category for videos produced for $5,000 or less,? says Lee. ?That?s because the high costs of traditional video production prevent companies from creating them in the numbers they need to realize their full potential.?

For more information and to enter, please click Worlds Best Customer Video Contest