Stevie-winner Yedir is a technology-driven company operating in the food delivery sector in Türkiye with a unique focus on connecting local home chefs with nearby customers.

The platform offers fresh, homemade meals while enabling individuals, particularly those who have not previously participated in the delivery sector, to do so. By harnessing advanced technologies like AI, the Yedir App has created a solution that supports both customers and chefs, transforming the way food delivery services function.

Founded in May 2023, Yedir quickly gained attention for its innovative approach. The platform launched its final, improved version in May 2024, bringing with it a host of features designed to enhance the customer experience. These include ingredient-based meal suggestions, optimized pricing for chefs, and personalized recommendations for customers. Yedir’s success stems from addressing an unmet need in the market—connecting customers with healthy, home-cooked meals while offering local chefs the opportunity to build and grow their businesses.

Since its launch, Yedir has experienced impressive growth. By May 2024, the app had expanded to onboard 152 home chefs across 18 cities in Türkiye, with a daily growth rate of 7%. This rapid expansion was fueled by a clear market demand and a non-advertising spread strategy that saw the app reach over 1,000 users.