Wednesday, February 12, 2025
Perception is reality. If you think the water is deep, you’ll tread water without bothering to see if you can touch the bottom.
What’s your perception of yourself in the buyer’s office? Are you a salesperson, a supplicant begging for business? Or are you a peer, an expert, evaluating whether you choose to work with this person and provide value in return for equitable compensation?
Those choices are yours. Control your life.