Thursday, February 23, 2012

 SEO Explained - So You Can Actually Understand It

Sacramento, CA

Wednesday, February 22, 2012

Sacramento, February 22, 2012 – SEO, which stands for Search Engine Optimization, is a commonly used phrase that not many people completely understand. Simply put it is the process of getting your company or website to be shown near the top of the search engine results page when someone searches on the internet for the product, service or information you provide. The results listed could be a website, a video, an online review or other relevant content to the search.

The 3 major search engines are Google, Yahoo and Bing. When a person types in a word or phrase to search for a product, service or information the search engine displays the results they think are the most relevant to the searcher. No you can see how the word SEO or "Search Engine Optimization" ties to achieving high rankings in the "search engine" results. These results are often referred to as the "organic" or "natural" results as opposed to the paid, or Pay Per Click ads, that are also displayed.

"A majority of Americans will go to an internet search engine to search for a product or service they are looking for if they do not have a source already. Statistics show that well over 90% of those searchers will select a website or source shown on the first page of the search engine results," says Chad Nelson, an SEO Marketing Expert and founder of Champion Online Marketing.

"The world of marketing has changed and if you are a company that wants to survive and thrive today you must have a SEO marketing strategy. Your potential customers are looking for your company online and if you're not there they'll choose your competitor that is," adds Chad.

Understanding what SEO means and recognizing the need for it is the first step to taking control of your internet marketing presence.

Chad Nelson advises companies on their SEO Marketing strategy. He has been a business owner and Entrepreneur since 1997