Sid Roth, a former account executive for Merrill Lynch, was raised in a traditional Jewish home. Yet, religious tradition provided no answers when he hit rock bottom in 1972. 

With his life out of control and his marriage in shambles, Sid turned to New Age Mysticism including embracing what Sid calls a personal spirit guide, whom later he viewed as a form of demonic oppression.

On his spiritual journey, Sid says he was set free from demonic oppression through a supernatural encounter with Yeshua, known in the West as Jesus. Immediately, he began to boldly proclaim Yeshua as the Jewish Messiah in a ministry focused on the supernatural.

In 1977 Sid started a ministry called "Messianic Vision" and a nationally syndicated radio broadcast by the same name. In 1996, Sid expanded into television with his flagship show, "It's Supernatural!," which he still hosts. Today, Sid's ministry also owns 2 television networks: the digital ISN, or It's Supernatural! Network, which is seen internationally 24/7 at no charge to its viewers; and the METV, or Middle East Television network, which is seen throughout all of Israel and over 27 other Middle Eastern countries. Sid can also be seen on the ISN app and a variety of social media.