(Palo Alto, Calif. - March 16, 2009 - Boomerang.com) On Thursday, March 26, email marketing firm Boomerang.com will host an audio conference titled "How to Improve Search Engine Rankings to Generate More Customers and Increase Sales." Taking place from 2pm through 3:30pm EDT, the event will explore the intersection of search engine optimization and search engine marketing with public relations and advertising. Three expert panelists will guide attendees through an hour-long presentation of tips for businesses that want to improve organic search engine rankings with well-crafted and well-placed public relations and advertising content. Following their presentation, the audio conference will conclude with time for Q&A.
"Achieving a strong organic presence in the search engines is fundamental to anyone's public relations and marketing strategy," said Brent Skinner, leader of the panel and president and CEO of STETrevisions, a firm that provides public relations and marketing services designed for Web 2.0. "SEO is just one piece of the communications puzzle, but it is a necessary piece. Once a firm has a strong presence in the search engines, everything else follows."
Readers may register for this event at the following URL:
http://registration.boomerang.com/Registration/20090326_SEO
"Boomerang is pleased to be hosting this event, the first in a series of audio conferences this year," said email marketing expert David Kearney, CEO of Boomerang, whose email hosting tool received the 2008 "Best Mass Email Tool" award from salesforce.com. "With each of these conferences, Boomerang's goal is to provide small businesses with the tools and knowledge they need to successfully differentiate themselves from their competition."
Skinner specializes in public relations search engine optimization (PRSEO), waging online news release campaigns for clients to help them improve their rankings in the search engines. He has written literally hundreds of news releases designed for Web 2.0. An adjunct professor at Boston University's highly ranked College of Communication, Skinner has taught writing for the public relations, marketing and advertising professions since 2003. Quoted in The Wall Street Journal, Skinner is also a contributing editor to several publications, including Executive Recruiter News.
Joining Skinner for Boomerang's audio conference are the following panelists:
? CEO of Newsforce, Inc., Vince Bianco has more than 20 years of experience as the chief executive officer, chief operating officer, president, board member, investor and/or founder of several venture-backed technology companies, bringing them from conception to acquisition. His company, Newsforce Network, provides a web-based search engine optimization tool for press releases, helping them rank higher in major search engines such as Google®. Additionally, Newsforce Network captures and engages online readers using unique "storytelling media" through a national network of premium newspaper and popular news sites.
? RD Whitney, CEO of Onrec USA and founder of TalentManagementTech.com, is responsible for expanding the U.S. online media division of U.K.-based Tarsus Group plc with a portfolio of B2B exhibitions, conferences, publishing and media properties across global industries. Whitney is an expert at developing online and offline communities that bring buyers and sellers together and, throughout his 19-year career, has displayed an impressive track record of building, growing and acquiring media assets to maximize value for investors. The most comprehensive searchable directory online of talent management technologies, TalentManagementTech.com will be a case study for the tactics and strategies discussed during this audio conference.
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About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals:
David Kearney
CEO of Boomerang
LinkedIn profile
2450 Embarcadero Way
Palo Alto, CA 94303
dk AT boomerang DOT com
PHONE (direct): 650-798-1005
PHONE (main): 650-798-1000
FAX: 650-688-4303
http://www.boomerang.com
http://blogs.boomerang.com