(Palo Alto, Calif. - April 15, 2009 - Boomerang.com) CEO of the award-winning email marketing firmBoomerang.com, email marketing expert David Kearney pointed to research that has found Web analytics to greatly improve the results of email campaigns. He thus advised email marketers to monitor their efforts closely so that they may achieve the best possible results. Customers of Boomerang's email hosting tools, he further noted, benefit from the email monitoring know-how of his company's highly expert team of emailing professionals.
"Monitoring open rates, click-through rates and more is absolutely critical to the success of an email marketing campaign," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website. "Marketers need not only an effective email hosting tool able to capture these kinds of analytics, but also the support of experienced email marketers who know how to interpret this kind of data. In short, they can benefit greatly from a partner in their email marketing efforts, one that understands and can tailor the very best campaigns for any scenario"
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicalssuch asDM News, and publications such as AllBusinesshave quoted him on his email marketing expertise.
Compared to those who do not, marketers who do in fact analyze the performance of their email applications with regard to specific campaigns are significantly more satisfied with their campaign performance, a survey of 159 email marketers across the UK, France and Germany recently found. Sixty-five percent of email marketers that actually measure their email performance are satisfied with their campaigns, according to findings in the report, Integrating Web Analytics With Email Marketing To Improve Campaign Performance?compared to the 30 percent among email marketers who do not.
Notably, according to the report (commissioned by Nedstat and conducted by Forrester Consulting), U.K. email marketers are more sophisticated than their U.S. counterparts: Whereas only 15 percent in the U.S. monitor the frequency with which email recipients visit a referenced website, 42 percent in the UK do so.
"Email marketing campaigns can always be improved, and tracking activities play a large role," said Kearney. "The nuts and bolts of tracking, however, can be daunting, which tends to dissuade marketers from analyzing the data as they should. A trusted partner for email marketing efforts can go a long way in helping marketers to scale the learning curve and achieve results they are happy with"
In 2008, users of salesforce.com gave BlastWizard, Boomerang's customizable email hosting tool for small business, the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool" BlastWizard is available for a free trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
###
About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicalssuch asDM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
The media may contact either of the following individuals: