(Palo Alto, Calif. - June 1, 2009 - Boomerang.com) Email marketing firm Boomerang.com, whose award-winning email hosting tool was voted in 2008 as "Best Mass Email Tool" by users of salesforce.com, has launched new, free functionalities designed for Twitter. One works just as TinyURL does to shorten URLs for Twitter; the other enables bloggers to automatically tweet blog entries. Seizing on the growing importance of social media, email marketing expert David Kearney, CEO of Boomerang, noted that his firm continues to explore the intersection of this new tool and email marketing.
"Plenty of smart minds are exploring the leading edge of marketing, which is where social media resides," said Kearney, who directed readers to a collection of videos about Boomerang. "Some note that social media tools work in tandem with email marketing to create a holistic, multi-touch experience for the potential or existing customer. Any tool that helps to ease the logistical barriers to embracing social media is therefore useful to marketers."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusinesshave quoted him on his email marketing expertise.
This week, Boomerang announced the availability of new, free tools designed to help marketers better manage Twitter, the exponentially growing social media tool. One of these, Boomerang Hot Links, is a tool to shorten URLs, shrinking the length of website addresses to fit efficiently within Twitter's 140-character limit. The other tool, Boomerang's TwitterBlog Service, gives bloggers the ability to automatically tweet new blog entries. Both help to lessen the manual burden that marketers face in utilizing Twitter, an otherwise liberating tool for communicating their messages.
"The objective is to make tweeting easy," said Kearney. "Apart from the necessity of shortening URLs so that they fit within the confines of microblogs, actually having to go about logging into social media and broadcasting information can be dissuading for marketers. It's a time-consuming task, frankly. But making it an administrative function that can be automated is game-changing; all of a sudden, tweeting becomes a simple, intuitive and nonintrusive activity."
In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." BlastWizard is available for a free email marketing trial. Several companies offer small business email campaign tools. Among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
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About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
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dk AT boomerang DOT com
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