In a tweet today, metaverse trademark attorney Michael Kondoudis revealed that the FORD MOTOR COMPANY has filed nineteen new trademark applications to register all its major brands for Web3 and metaverse goods and services. Some of the names being trademarked include:

·       F-150 LIGHTNING

·       LINCOLN

·       FORD

·       LIGHTNING

·       BRONCO

·       EXPLORER

·       RAPTOR

·       MUSTANG MACH-E

·       TRANSIT

·       ESCAPE

·       EXPEDITION

·       MAVERICK

·       RANGER

·       MUSTANG

The applications were submitted to the U.S. Patent and Trademark Office on September 2, 2022, and signal plans by the auto giant to expand into:

• NFTs + NFT-backed media

• Virtual automobiles, trucks, and vans

• Virtual clothing

• Metaverse stores featuring NFTs and digital collectibles

"Names like Mustang, Explorer, Bronco, Ford, and Lincoln are about as famous brands as you can get in the automotive and truck sector, and the value attached to those brands is significant," Mr. Kondoudis says. "These filings are the next logical step to protect Ford's brands as it enters the Metaverse."

"Ford obviously sees the potential of the Metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it," Mr. Kondoudis opined. "Ford is clearly making a major move into the Web3 space."

Mr. Kondoudis adds, "perhaps the most interesting aspect of these applications is that they appear to signal a new trend of NFT and Metaverse trademark filings from the automotive and truck sector. I think we can expect other major automotive names to file similar applications in the near future." 

Michael Kondoudis is a Washington, DC-based trademark lawyer who tracks Metaverse and NFT trademark filings at the U.S. Patent and Trademark Office. Mr. Kondoudis does not represent the Ford Motor Company.

https://www.mekiplaw.com/metaverse-trademark-attorney/