(Palo Alto, Calif. - Aug. 6, 2009 - Boomerang.com) With new research indicating that email marketing campaigns are linking back to Twitter more than any other social media site, the logic of turning to email marketing providers who offer social media tools is intuitive, said email marketing expert David Kearney. CEO of email marketing firm Boomerang.com, Kearney pointed to his firm's URL shortening tool and TwitterBlog as examples.
"Awareness regarding the complementary aspects of social media and email marketing is increasingly apparent, according to research this past year" said Kearney. "Smart email marketing consultants are therefore adding related tools to their arsenals. Boomerang is no different and, in fact, at the leading edge of that curve."
A veteran of MIPS Computer Systems and now CEO of Boomerang, Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.
Twitter is the most linked to social media outlet in email marketing campaigns, revealed research from Email Data Source. Officially surpassing Facebook in March 2009, the total number to date of inbound links to Twitter from email campaigns was 41,399, just under 350 more than those going to Facebook.
Smart providers of solutions for email marketing will add to their mix tools that can facilitate and add efficiency to this increasing use of Twitter in email campaigns, said Kearney, who pointed to his own firm's offerings. Boomerang Hot Links is a tool for shortening URLs, for instance, and the firm also offers the ability to automatically tweet blog posts with TwitterBlog.
"To have a robust stable of social media tools that work in conjunction with an existing email marketing solution is valuable," said Kearney. "An email marketing firm worth its hosting tool's fee is one that remains on top of the very latest in social media's assimilation into email campaigns and offers tools to assist with this integration in intuitive ways."
Firms of all kinds may try a free email marketing trial of Boomerang's BlastWizard, the email hosting tool voted in 2008 as "Best Mass Email Tool" by users of salesforce.com. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool." Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.
Boomerang's email marketing videos are available for free to anyone at any time, and BlastWizard itself is available for a free email marketing trial. Several companies offer small business email campaign tools; among them, however, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients.
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About David Kearney, Email Marketing Expert
A 25-year veteran of high-technology, Boomerang CEO David Kearney began his career at Digital Equipment Corporation and has since carried out myriad roles both in marketing and engineering for the high-tech industry. Before founding the award-winning email marketing firm Boomerang in 1991 with wife Elaine Kearney, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. A former engineer with the MIT-inspired high-tech firm Massachusetts Computer Corporation (MASSCOMP) before that company purchased and assumed the name of Concurrent Computer Corporation, Kearney later served as product line marketing manager for MIPS Computer Systems (now MIPS Technologies, Inc.). Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise. Readers are welcome to visit the Boomerang Email Marketing Blog.
About Boomerang
Boomerang helps email marketers get superior results from their email marketing campaigns. Unlike other email marketing campaign service providers, Boomerang draws on a wealth of ongoing experience in serving enterprise customers such as AT&T, Dell | ASAP Software, ADP and Time Warner Cable to help each of its small business clients individually develop the most effective campaign possible. Able to be integrated with Microsoft Outlook® and clients' various existing databases, Boomerang's BlastWizard for hosted email recently won the 2008 "Best Mass Email Tool" from the customer relationship management (CRM) tool salesforce.com. Customers can also create custom email applications using Boomerang's Application Programming Interface (API).
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