Firstis the Super Bowl, one of the greatest sports, cultural, and marketingspectacles ever.

Thenthere’s experiencing the Super Bowl in Vegas: sports betting to the moon, celebrities,whales, celebrity whales, best of the best getting down, awesome partieseverywhere, prices through the roof.

Then there’s experiencing the Super Bowl, actually happening in Vegas, at Allegiant Stadium.

Crazycrazy crazy. Kind of like chugging three Red Bulls, smoking some legal weed,and marrying a stripper at the Little Chapel after winning the lottery.

Well,okay, maybe not quite like that.

Anyway, I’ve been working on my third Vegas corporate hosting event since the Villa/Lakeside success at Encore last year (see my first post) and my plan, starting last year, was simple: Get in early, spread around the Benjamins, and lock it down. And? So far, I’m good.

An owner’s suite at Stadium Swim for 25 people. Check. $20,000

Spreading the Benjamins around. Check.

Workingmy host contacts and hotels locked at a good rate. Check. Check.

Partyand dinner spaces reserved. Working on it.

Spreading around more Benjamins. Check.

Now it’s your turn to run this drill. I know, I know, I should have told you all how this goes earlier. My bad.

But I made arrangements in January to be first in line to grab an owner’s suite at Stadium Swim Circa for the Super Bowl. That was 13 months before the game and I started planning for it last year.

I mean, we can’t afford to be at Allegiant for the game. Allegiant is the most expensive NFL stadium and I would need 25 tickets, so unless I had another $125K, at around $5K for each ticket, that wasn’t happening.

Nope.Stadium Swim’s giant 40-by-143-foot screen and a crowd of pumped-up supersports bettors and fans were the next best thing.

A suite for 25 for $20,000. Expensive? Nahhh. Working with my host, we got it for the same price as this year’s Super Bowl. The other owner’s suite went for $30,000 a week later. I saved my client $10K and we’re still six months from the game.

Now I’m dealing with securing rooms for 25 people. And that’s why I say book. The Super Bowl. Now.

Thatis, if you can even get a room rate. Many places aren’t even revealing themyet.

Workyour host contacts. Not comped? Just getting a room at a reasonable rate wouldbe great.

Andbuy your plane tickets now. Try to fly in Thursday, not Friday, and leaveTuesday, especially not Monday.

Folks, the Super Bowl in Vegas is legendary and this one is going in the history books. I’ll be there with my cadre of clients and friends. Will you?

We’ll try to keep it under $60,000 for 25. That might be tough … but yes, it’s another Bobby Vegas five-figure value play.

Onelast time: Book the Super Bowl now! Once the season starts, all bets are, well,on …