One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.”

They don’t want to let you know that they’re cheating on you with somebody else. They’re just going to communicate, “You know, I found something else. I’m going to go in a different direction.”

This response usually just comes up after a little prodding in a conversation. You think to yourself, “Are you going to go with my competitor? Are you going to go down the street to somebody else?” But after a time, it usually comes to the surface, “I’m going to try this membership program out over here.”

One thing you should know is this: never belittle your competition. When you do, you’re actually belittling your client.

For some reason, they’ve simply made a decision to go with your competitor. To speak negatively of your competitor is to actually speak negatively toward the decision your member made.

Instead, you should always show the value that you can bring to your membership and to your member that your competitor won’t bring or isn’t able to bring.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.